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Hyundai Retains Top Spot in J.D. Power Tech Experience Index

In a significant achievement, Hyundai has been declared the top mass-market brand for the sixth consecutive year in the J.D. Power 2025 U.S. Tech Experience Index (TXI) Study. This recognition is a testament to Hyundai's commitment to innovation, technology integration, and customer satisfaction within the automotive industry.

The TXI Study, now entering its tenth year, critically assesses how effectively automotive manufacturers introduce new technologies to their consumers. The latest study draws feedback from over 76,000 owners of 2025 model-year vehicles, solicited 90 days post-purchase. It evaluates various parameters including technological innovation, execution quality, and the practicality of advanced features in real-world scenarios. Hyundai's stellar performance underscores its prowess in making advanced technology user-friendly, dependable, and beneficial for daily driving.

This year, the 2025 Hyundai Santa Fe also clinched the titles of Mass-Market Driver Assist and Connected Vehicle Awards, acknowledging its exceptional features that enhance the driving experience. Notable among these features is the phone-integrated digital key technology, which offers users convenient access to vehicle functions via their smartphones. Furthermore, the Santa Fe’s Blind-Spot View Monitor significantly improves driver visibility and confidence while changing lanes, thus contributing to a safer driving environment.

Olabisi Boyle, senior vice president of product planning and mobility strategy at Hyundai Motor North America, expresses gratitude for this acknowledgment, stating, "We appreciate this recognition because it demonstrates our focus that the best tech disappears into the drive, feeling natural from day one, building confidence behind the wheel, while continuing to be updated throughout the vehicle's life." This sentiment highlights Hyundai's intent to create advanced technologies that elevate the driving experience by ensuring safety, comfort, and satisfaction for all users.

Innovations in the 2025 Santa Fe

The introduction of the Digital Key 2 Premium technology, which replaces conventional key fobs, marks a significant step forward in vehicle accessibility. Utilizing Near-Field Communication (NFC), Ultra-Wideband (UWB), and Bluetooth Low Energy (BLE), owners can effortlessly unlock and start their vehicles using a compatible smartphone app. This technology promises a seamless driving experience, enabling users to control various vehicle functions from their palms.

The Santa Fe's Blind-Spot View Monitor also exemplifies Hyundai's dedication to safety. Utilizing strategically placed cameras, this innovative feature provides live visuals of blind spots directly on the driver's display whenever the turn signal is activated. Not only does this increase overall awareness but also reduces the likelihood of potential accidents caused by unseen hazards.

Understanding the TXI Study

The U.S. Tech Experience Index examines the effectiveness of automakers in advancing new technologies and their actual implementation in vehicles. The latest iteration combines customer feedback with execution excellence to produce a comprehensive overview of each brand's technological offerings. By evaluating the level of technology adoption and the satisfaction experienced by vehicle owners, the TXI Study positions itself as an essential resource in understanding consumer preferences and industry trends.

Hyundai’s appearance at the top of the TXI ranks signifies its strategic approach toward democratizing advanced technology—making high-end innovations accessible to a broader audience. The company is consistently working to enhance the harmonious integration of technology within their vehicles, thus improving user experiences and reinforcing their commitment to excellence.

Hyundai’s Commitment to Community and Economy

Beyond this accolade, Hyundai Motor America remains a critical player in the U.S. automotive landscape, contributing significantly to the economy. Recent reports indicate that the company, along with its independent dealers, contributes around $20.1 billion annually, supporting approximately 190,000 jobs nationwide. Hyundai's deepening roots in the U.S. are evident through its extensive operations, including several state-of-the-art research and development facilities and manufacturing plants scattered across the country.

With its sights firmly set on the future, Hyundai continues to prioritize technological advancements that resonate with consumer needs, aiming to ensure that the transition towards smarter vehicles is as smooth and beneficial as possible. The brand's current trajectory points to a synthetic blend of safety, innovation, and accessibility, solidifying Hyundai's position as a market leader in the automotive sector.

For those interested in diving deeper into Hyundai's innovative technologies and its latest model offerings, more information can be found at Hyundai News.