#Japan #Wakayama #Hair Color #AEON Mall #fufu

fufu Hair Color Salon Opens in Japan

fufu, a distinguished name in the hair color industry, known for its high-quality services and products, is expanding its footprint with the grand opening of a new store in Aeon Mall Wakayama on June 25, 2026. This new location promises to deliver the same exceptional service and value that has made fufu the number one hair color salon in Japan, according to their internal research conducted in March 2025.

With over 150 company-owned stores nationwide and serving over 6 million customers, fufu's mission is to provide beautiful hair and joyful days through professional high-quality treatments. The salon prides itself on offering high-quality color products and scalp treatments that ensure minimal damage to customers' hair. Their concept revolves around transparency regarding pricing and accessibility, allowing for walk-in customers without any prior appointment, featuring a shampoo completion time of just 60 minutes.

Special Opening Offers

To celebrate its opening, fufu will provide a fantastic special deal for new customers. The introductory price starts at just ¥2,000 (tax included ¥2,200) for services such as root touch-ups or full-color treatments. Customers can enjoy root dyeing at tax-included ¥3,300 and a full dye for short hair starting at ¥4,400, including shampoo and treatment in the price, making it a seamless experience from start to finish.

Moreover, to mark the opening, fufu is excited to roll out the STARTER PASS. This exclusive offer is available only for first-time customers, providing a 3-month unlimited dyeing service for around ¥7,500 (tax included ¥8,250). It allows customers to have root coloring (¥3,300) and spot dyeing (¥2,200) unlimited during this period, with additional perks such as a 20% discount on various treatments and complimentary full coloring once within the duration of the pass.

Relaxing Salon Experience

At fufu, comfort is a priority. Customers can unwind with a selection of drinks and magazines while waiting for their dye to set. The salon employs skilled staff who provide hand wash treatments, making the waiting experience as enjoyable as the service itself. fufu's original high-quality shampoos and conditioners are designed to meet the needs of every client, guaranteeing the “best products” experience.

The salon also features amenities like stylist-selected hair oils and high-performance dryers available for use, reflecting their commitment to high standards of beauty care. Clients can try out the latest beauty items while enjoying their time within the salon.

In addition to their special deals, the first 300 customers who reserve online will receive a complimentary sachet of fufu's original shampoo and treatment, known as fufu care, as an added bonus.

Location and Store Information

The new fufu store is located on the second floor of Aeon Mall Wakayama at 23 Fujitodai, Wakayama City, Wakayama Prefecture, operating from 10:00 AM to 6:30 PM, with the last slot for full-color services available until 6:00 PM.

About Fast Beauty Inc.

Founded in July 2014 and led by Ken Takahashi, Fast Beauty Inc. operates the hair color specialty store fufu. With a strong background in business following a tenure at Recruit Co., Ltd., Takahashi set out to revolutionize the hair care industry by offering high-quality hair dye services at an accessible price.

Originally starting with the first location in Nakano, Tokyo, fufu has projected not just local growth but international expansion, with plans for a store opening in Bangkok, Thailand, by December 2024.

For those seeking to elevate their hair color experience without compromising on quality and budget, fufu is the go-to destination. Visit fufu's official website for more information and stay tuned for more updates on services and specials!