ViewLift Expands Its Reach Through Comcast's Xfinity and Xumo, Appoints New CBO

ViewLift's Strategic Expansion: Partnerships and Leadership Changes

In a significant development for the media and sports streaming industry, ViewLift, a leading technology company renowned for its digital solutions, has announced an important expansion of its distribution network. This move comes with the integration of ViewLift-powered applications on Comcast's widely-used Xfinity and Xumo platforms. As part of this strategic decision, ViewLift has also appointed Charles Mellilo as its Chief Business Officer, who will be charged with leading the company’s global business development and marketing initiatives.

The New Distribution Channels

With this new partnership, ViewLift-powered apps, notably Monumental Sports Network's Monumental+ and Altitude Sports’ Altitude+, are set to reach millions of households across their specific broadcast regions. These platforms will now enable viewers access to live sports events, exclusive behind-the-scenes content, and unique programming associated with major teams like the Washington Capitals, Wizards, the Denver Nuggets, and the Colorado Avalanche. Rick Allen, the CEO of ViewLift, emphasized the importance of this launch, stating, “We’re excited to extend Monumental+ and Altitude+ to fans through Comcast's Xfinity and Xumo devices. This significant achievement showcases our dedication to providing premium content with superior accessibility and user experience.”

Charles Mellilo: The New CBO

In tandem with the distribution expansion, ViewLift has announced the appointment of Charles Mellilo as Chief Business Officer. Mellilo brings with him over two decades of extensive experience in strategic partnerships and revenue generation within the media and sports sectors. Prior to joining ViewLift, he held a key role as Chief Media and Marketing Officer at World Racing Group, implementing successful strategies for direct-to-consumer streaming across multiple prominent sports organizations. ViewLift's CEO, Rick Allen, praised Mellilo's track record, calling him a “proven leader with deep expertise in streaming.” Allen added, “His leadership will be crucial as we scale our business globally, generating more revenue, and delivering greater value to our partners as we grow.”

Mellilo expressed enthusiasm about joining ViewLift in such an exhilarating phase of its journey. He noted the company's focus on technology and customer service, and he is committed to leveraging this to enhance ViewLift's success and influence in the global sports and media landscape.

About ViewLift

Establishing itself as a frontrunner in the digital media space, ViewLift specializes in offering advanced technology solutions for content owners. Its expertise lies in live and on-demand video distribution, powered by proprietary cloud technology. ViewLift supports numerous sports and entertainment brands by offering services such as content management, multi-platform distribution, real-time analytics, and effective monetization strategies (including AVOD, SVOD, TVOD, and hybrid models). With clients that include the National Hockey League and various prominent sports teams in the U.S., ViewLift continues to empower content owners to optimize audience engagement and revenue through seamless and adaptable streaming experiences.

With these transitions, ViewLift is decisively positioning itself for a vibrant future. As it embraces new distribution methods and leadership, the emphasis on innovation and customer engagement will likely make significant ripples in the sports and media sectors.

For further information about ViewLift and its offerings, visit www.viewlift.com.