#Japan #Tokyo #Digital Signage #LIVE BOARD #Seibido

A New Age of Dooh Advertising with LIVE BOARD and Seibido

In a groundbreaking partnership, Seibido Co., Ltd., based in Kashima City, Ibaraki Prefecture, has joined forces with LIVE BOARD, a prominent digital advertising platform located in Shibuya, Tokyo. This collaboration marks the commencement of system integration between their advertising services, aimed at creating a revolutionary approach to digital out-of-home (DOOH) advertising.

As a first step, Seibido has connected its ROBOTICS AD PLATFORM (RAP) with the LIVE BOARD Marketplace. This innovative linkage allows advertisers to manage regional and national media advertising from a single interface, thus enhancing the efficiency and effectiveness of their campaigns.

Background and Overview

Seibido has long been involved in helping diverse businesses establish their unique identities through signage. In recent years, the company has not only provided hardware solutions but has also delved into software and delivery system development. This evolution has positioned Seibido as a comprehensive signage company capable of handling everything from planning to operation.

The integration with LIVE BOARD's advertising platform is a significant leap forward, uniting the technical expertise and vast networks of both companies. This collaboration aims to create a next-generation hybrid DOOH network that can deliver localized information while simultaneously providing nationwide targeted advertising capabilities.

Seibido's mission to create “surprise and impress” serves as the guiding principle for their innovative synergy with LIVE BOARD. The goal is to forge new value connections between local and global markets, thereby contributing significantly to the advancement of the digital signage industry.

Features of ROBOTICS AD PLATFORM (RAP)

The ROBOTICS AD PLATFORM (RAP) presents a new generation of digital signage advertising that seamlessly combines programmatic advertising with retail media. This system optimizes the previously complex process of managing digital signage advertisement placements, allowing users to operate everything through a single interface with ease. Advertisers can streamline individual media responsiveness and simplify operational tasks, enhancing overall delivery efficiency.

By leveraging outdoor and indoor digital signage to engage consumers with high purchase intent, RAP propels purchases right at the point of sale. Its hybrid delivery system, which melds reservation-based and budget-consumption advertising, effectively capitalizes on ad space, ensuring an optimal return on investment.

RAP is adaptable to various placement environments including commercial facilities, shops, transit advertising, rooftop displays, and billboards. Through automation enabled by integration with the Demand Side Platform (DSP), the operational workload of ad campaign creation and distribution is significantly reduced. This capability allows for a departure from uniform advertising strategies and maximizes the value insights derived from retail spaces, contributing to improved advertising effectiveness and uncovering new revenue opportunities.

LIVE BOARD Overview

LIVE BOARD is a data-driven operator of a digital out-of-home ad network that has pioneered impression-based advertising in the OOH sector. The platform has adjusted its advertising and billing strategies to reflect real-world dynamics, accommodating pedestrians' ever-shifting movements, especially during challenging times like the COVID-19 pandemic. This adaptability allows for the presentation of localized ads at the right place and time, based on empirical viewing statistics.

By synergizing a unique network of varied digital OOH platforms with significant data from top domestic carriers, LIVE BOARD has transformed its targeting techniques. It now offers precise targeting opportunities based on age and gender – options that were previously challenging in the traditional OOH advertising landscape.

Company Backgrounds

LIVE BOARD

• - CEO: Tomohiro Takagi
• - Headquarters: Shibuya, Tokyo
• - Established: February 1, 2019
• - Business Areas: Operation of digital OOH advertising platforms, exploration of digital OOH media, and sale of digital OOH ad spaces.

Seibido
Founded in 1967, Seibido initially focused on the signage sector. The company has adapted to the changing times, continuing its core business of signage while also addressing various challenges through innovative digital solutions. Guided by the theme of “manufacturing x digital = creation of new value,” Seibido aims to contribute to a richer society filled with surprise and emotion.

Contact for Media Inquiries:
Seibido Co., Ltd. Public Relations
Email: [email protected]
Telephone: 03-3248-2620