#Japan #Sumida #Marna #Shupatto #Insulated Bag

Shupatto Insulated Bag: Now in Exclusive Black

Living goods manufacturer Marna Co., Ltd. based in Sumida, Tokyo, has announced the launch of a new exclusive color for their renowned Shupatto insulated bag. This sleek black version will be available online starting February 24, 2026. Designed to cater to the daily needs of consumers, the Shupatto bag has swiftly gained popularity since its initial model debuted in November 2015. The evolution of its design addresses potential frustrations faced by users, such as difficulties in folding and fitting the bag back into its accompanying pouch.

The Shupatto bag incorporates a unique pleated structure that allows users to quickly fold it down into a compact shape by pulling on both ends. With just a few steps, it can be securely fastened for easy carrying. The new black insulated bag combines this folding mechanism with thermal insulation properties, thanks to its inner layer made from aluminum vaporized fabric. This allows it to comfortably hold up to five 2-liter bottles, making it a versatile option for shopping trips or outdoor adventures.

In terms of functionality, the Shupatto insulated bag is designed with user-friendly features. The handles are adjustable, allowing the bag to be carried on the shoulder with ease. Additionally, the smooth zipper ensures effortless opening and closing, designed to enhance everyday usability. For added convenience, this bag features a carry strap that can be draped over a shopping trolley, making it an ideal companion for grocery runs. The use of water-repellent fabric also offers peace of mind, especially during sudden rain showers.

The aesthetic appeal of the black color makes it an excellent choice that suits various outfits and occasions. Its design minimizes the visibility of stains, perfect for everyday use. The Shupatto insulated bag, equipped with a convenient carry strap, is an essential accessory for those who prioritize practicality without compromising style.

Product Overview

• - Product Name: Shupatto Insulated Bag 20L
• - Price (Tax Included): 4,180 yen
• - Materials: Outer Layer - Polyester, Inner Layer - Aluminum Vaporized Sheet, Handles - Polyester
• - Load Capacity: 10kg
• - Volume: Approximately 20L
• - Dimensions: When in use - approx. 42×26cm; When folded - approx. 9×12×7cm

The Shupatto insulated bag is a testament to Marna's commitment to delivering innovative solutions for modern living. Their philosophy, “Design for Smile,” reflects the company’s dedication since its inception in 1872, aiming to create delightful moments in everyday life. With this new launch, Marna continues to enhance the quality of life for its customers by providing practical yet stylish products. For more information, visit Marna's official website. Follow them on Instagram and X (formerly Twitter) for the latest updates and features.