Midea Teams Up with FC Barcelona as Their Main Partner Starting 2026
In a historic announcement, Midea, the world’s leading smart home appliance manufacturer, is set to become the main partner of FC Barcelona from the 2026/2027 season, marking a significant collaboration between two globally recognized brands. This partnership comes as part of a five-season agreement in which Midea's logo will be featured on the sleeves of FC Barcelona's match jerseys as well as on their training wear. The collaboration signifies not only a boost for Midea's global visibility but also underscores FC Barcelona's appeal as a premier platform for international brands seeking to enhance their market reach.
On September 2, 2025, a formal signing event took place at Spotify Camp Nou, where Midea's President of International Business, Lewis Fu, joined Rafael Yuste i Abel, the First Vice President of FC Barcelona, to commemorate this important partnership. Rafael Yuste expressed enthusiasm about welcoming Midea into the FC Barcelona family, emphasizing the alignment between Midea's innovative approach to smart home solutions and the club's vision for the future. He stated, 'It will be an honor for FC Barcelona to welcome Midea into the great Barça family. Its leadership in innovative solutions fits perfectly with our spirit.'
Lewis Fu added, 'FC Barcelona is not only one of the most successful clubs but also enjoys immense popularity worldwide. We are excited to build a long-term relationship where Midea and FC Barcelona can excel together, both on and off the field.' With over 28 La Liga titles and five Champions League trophies, FC Barcelona has established itself as a formidable force in the football world.
As a testament to its global reach, FC Barcelona boasts more than 430 million followers on social media, an annual TV audience of around 400 million, and sells approximately 2 million jerseys each year. The influence of this partnership aligns with Midea’s strategy to extend its reach, as the company has previously engaged in sponsorships within various national and club-level competitions, including the AFC Asian Cup and the CONCACAF Gold Cup.
Midea, founded in 1968, operates under the Smart Home Business division of Midea Group, which includes sectors such as Industrial Technology, Building Technology, and Medical Solutions. With a workforce of over 190,000 employees and reported revenue of $57.5 billion in 2024, Midea ranked 246th on the Fortune Global 500 list in 2025.
FC Barcelona, founded in 1899, is celebrated as one of the greatest multi-sports clubs, deeply rooted in Catalonia's culture while confidently reaching out to a global audience. The team plans to utilize this partnership with Midea to further its mission of excellence on the soccer field while also promoting Midea’s smart home initiatives around the world.
The partnership not only represents a new chapter for both Midea and FC Barcelona but also illustrates the evolving landscape of sports sponsorships, where prominence and innovation go hand in hand, creating opportunities for mutual growth and success.
On September 2, 2025, a formal signing event took place at Spotify Camp Nou, where Midea's President of International Business, Lewis Fu, joined Rafael Yuste i Abel, the First Vice President of FC Barcelona, to commemorate this important partnership. Rafael Yuste expressed enthusiasm about welcoming Midea into the FC Barcelona family, emphasizing the alignment between Midea's innovative approach to smart home solutions and the club's vision for the future. He stated, 'It will be an honor for FC Barcelona to welcome Midea into the great Barça family. Its leadership in innovative solutions fits perfectly with our spirit.'
Lewis Fu added, 'FC Barcelona is not only one of the most successful clubs but also enjoys immense popularity worldwide. We are excited to build a long-term relationship where Midea and FC Barcelona can excel together, both on and off the field.' With over 28 La Liga titles and five Champions League trophies, FC Barcelona has established itself as a formidable force in the football world.
As a testament to its global reach, FC Barcelona boasts more than 430 million followers on social media, an annual TV audience of around 400 million, and sells approximately 2 million jerseys each year. The influence of this partnership aligns with Midea’s strategy to extend its reach, as the company has previously engaged in sponsorships within various national and club-level competitions, including the AFC Asian Cup and the CONCACAF Gold Cup.
Midea, founded in 1968, operates under the Smart Home Business division of Midea Group, which includes sectors such as Industrial Technology, Building Technology, and Medical Solutions. With a workforce of over 190,000 employees and reported revenue of $57.5 billion in 2024, Midea ranked 246th on the Fortune Global 500 list in 2025.
FC Barcelona, founded in 1899, is celebrated as one of the greatest multi-sports clubs, deeply rooted in Catalonia's culture while confidently reaching out to a global audience. The team plans to utilize this partnership with Midea to further its mission of excellence on the soccer field while also promoting Midea’s smart home initiatives around the world.
The partnership not only represents a new chapter for both Midea and FC Barcelona but also illustrates the evolving landscape of sports sponsorships, where prominence and innovation go hand in hand, creating opportunities for mutual growth and success.
Topics Entertainment & Media）
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