Jeep® Brand Kicks Off Yearlong 85th Anniversary with Monthly Special Editions

Jeep® Celebrates 85 Years with a Yearlong Tribute

As Jeep® approaches a significant milestone in its storied history, the brand is eager to kick off a yearlong celebration marking 85 years of supremacy in off-road adventure. This celebration, titled Operation Airdrop, introduces a limited-edition Wrangler every month for the next year, beginning with the 2026 Jeep Wrangler Moab 392.

A Heritage of Innovation and Capability

Jeep has built an unparalleled legacy, characterized by innovation and rugged capability, appealing to adventure enthusiasts worldwide. From its beginnings with the Willys MB, Jeep has transformed into a symbol of freedom and exploration, with over 7 million Wranglers sold throughout its existence. The latest model, the Moab 392, is a powerful nod to this legacy, featuring a 6.4-liter HEMI® V-8 engine that delivers an impressive 470 horsepower and 470 lb-ft of torque.

Jeep's CEO, Bob Broderdorf, underscores this connection: “Each product release will embody the boldness, authenticity, and unapologetic spirit that defines our brand. It’s a tribute to our enduring commitment to capability, freedom, and adventure.”

Monthly Special Editions Unveiled

The excitement kicks off with the unveiling of the Moab 392 model, set to bring iconic Jeep performance and modern technology together. Every month, customers can anticipate the launch of a special Wrangler variant, capturing the adventurous spirit of the Jeep community. The Moab 392 edition, priced at $79,995, showcases significant performance features such as 17-inch beadlock-capable wheels, 35-inch all-terrain tires, and numerous options for customers to personalize their ride.

Alongside the vehicle releases, Jeep is engaging fans through compelling digital content, aiming to forge a deeper connection with its audience. Each edition will be showcased in videos powered by AI-generated effects from 1986 Studios, enhancing their narrative across social media platforms.

Environmental Commitment and Community Focus

Recognizing the importance of off-road landscapes cherished by Jeep fans, the company remains committed to supporting initiatives that promote responsible off-roading. The Jeep Wrangler Moab 392 not only pays homage to trailblazing heritage but also strengthens ties to environmental stewardship. It is poised to maintain Jeep's tradition of balancing adventure with respect for the natural terrain.

Join the Adventure

With the first of many exclusive models now available for order, Jeep fans are encouraged to follow along the Twelve 4 Twelve campaign through various platforms. By monitoring social media and visiting Jeep.com, they can discover insights into the upcoming editions, fostering excitement amongst loyal enthusiasts. The campaign not only commemorates Jeep's illustrious past but also sets the stage for an exhilarating future in off-road vehicles.

Jeep is proud to stand at the forefront of the automotive industry, representing freedom and adventure in every model it creates. Stay tuned as the monthly journey continues, revealing special editions that speak to the adventure within us all. Jeep’s commitment to innovation, heritage, and bonding with the community underscores why it is celebrated as a leader in the off-road segment.

For those eager to join the Jeep family, now is the perfect time to embrace a lifestyle dedicated to exploration, performance, and unrivaled off-road capabilities. The next limited-edition model is set to make its debut on December 12. Don't miss out on the adventure ahead!