#Italy #Ornellaia #Bolgheri #Pascale Tayou #Vendemmia d'Artista

Pascale Marthine Tayou's Artistic Interpretation of Ornellaia 2022 Vintage

In a breathtaking fusion of art and wine, internationally acclaimed Cameroonian artist Pascale Marthine Tayou has been selected to design the labels for the 2022 Ornellaia vintage. This initiative is part of the 17th edition of the Vendemmia d'Artista project, with online auction hosted by Bonhams running from June 12 to 24, 2025. Proceeds from this event will benefit the prestigious Solomon R. Guggenheim Foundation, aiding in the restoration of artworks for future exhibitions.

The Emphasis on Determination

Tayou's work reflects the essence of the 2022 vintage, themed ‘La Determinazione’. Known for his unconventional approach that often transcends traditional artistic boundaries, Tayou's creations celebrate life's vibrancy and the interplay between nature and humanity. He explains his approach by revealing his exploration of the life cycle of a plant, symbolizing growth and resilience: “I went looking for things deep inside myself that could be in line with the idea of a plant's lifecycle.” This introspective journey led him to visualize a plant blooming against all odds, reinforcing the theme of determination.

Lamberto Frescobaldi, President of Ornellaia, shared his admiration for Tayou's interpretation. He remarked how the artist's vision beautifully encapsulates courage and joy, connecting deeply with the intrinsic relationship between humans and the natural world.

Innovative Designs with Unique Messages

The artistic labels crafted by Tayou for the Ornellaia 2022 bottles are a striking testament to his innovative spirit. For the 750ml label, he designed concentric circles representing the powerful energy that arises when individual elements unite as a cohesive whole. In contrast, the Double Magnums feature a photograph of a tenacious plant breaking through a desolate desert, illustrating the various growth stages of nature’s persistence. Each label becomes a story of resilience crafted in vibrant hues, all while highlighting the critical emotional ties wine creates among people.

Additionally, the 10 Imperials and the unique Salmanazar designed by Tayou are transformed into sculptural pieces. He incorporates textile artworks using recycled materials, which culminate in beautifully crafted patchwork cases that radiate color and texture. Tayou detailed his creative process, emphasizing his determination and focus: “I wanted to consider determination from the point of view of the relationship between humans and nature.”

Commitment to Art and Community

The Vendemmia d'Artista project began with the 2006 vintage, inviting contemporary artists annually to reinterpret the wine's character through art. This initiative not only personalizes the wine but also supports art foundations and museums globally. This year, Ornellaia is proud to continue its longstanding commitment to the arts by earmarking proceeds from the auction to the Guggenheim Foundation, which aims to enhance public appreciation for modern and contemporary art.

The Guggenheim Foundation, established in 1937, remains at the forefront of promoting understanding and appreciation of art through exhibitions, educational programs, and research. Their focus encompasses a broad spectrum of artistic expression, including collections at their renowned locations in New York, Bilbao, and the forthcoming Guggenheim Abu Dhabi.

The 2022 Vintage - A Unique Year

The 2022 vintage of Ornellaia emerged from one of the driest and hottest years in recent memory, resulting in smaller grape yields but with a concentration of flavor that marks true winemaking excellence. Marco Balsimelli, Technical Director at Ornellaia, noted that the vintage reflects the vineyard's exceptional terroir, showcasing a vibrant and bold character. The harvest revealed an unprecedented blend, showcasing resilience amid challenges, making it a symbol of perseverance.

As we await the auction, wine enthusiasts and art lovers alike can celebrate Tayou’s interpretation, witnessing how determination manifests in every bottle. This collaboration exemplifies not only the pride of winemaking but also a commitment to art and culture that transcends boundaries. The Vendemmia d'Artista project remains a hallmark of how creativity can intertwine seamlessly with the appreciation of fine wine, forging connections that last a lifetime.