Hisense Marks a New Era in Sports with FIFA Club World Cup Partnership

Hisense's Commitment to Global Sports

Hisense, a renowned name in consumer electronics and home appliances, proudly celebrates the commencement of the FIFA Club World Cup 2025™ as an Official Partner. This event not only emphasizes Hisense’s long-held dedication to global sports but also marks a pivotal moment in the brand's journey to inspire and connect with fans around the world through technology.

Since becoming the Official Sponsor of the FIFA World Cup™ in 2018 and 2022, as well as the Official Partner of UEFA EURO 2016™, 2020™, and 2024™, Hisense has fortified its relationship with the world’s most prestigious tournaments. The brand has further established its influence by forming high-profile partnerships across various sports fields. These include collaborations with illustrious teams and organizations such as Paris Saint-Germain (PSG), the NBA in North America, the National Rugby League (NRL) in Australia, Real Madrid in Spain, NASCAR in the USA, Red Bull Racing in Formula 1, and leading enterprises in esports and football.

With the evolution of the matchday experience, Hisense stands at the forefront of transformation for fans watching from home. According to Omdia, Hisense achieved a dominant market position with a 56.7% volume share in the global market for TVs measuring 100 inches and above during 2023, 2024, and the first quarter of 2025. Their commitment to delivering ultra-large screens enables viewers to recreate an immersive stadium atmosphere right in their living rooms. Every significant moment—be it a pass, goal, or celebration—comes alive with stunning clarity, making fans feel as if they're part of the action.

Looking ahead, Hisense reiterates its commitment to enriching people's lives through groundbreaking technology. By deepening its involvement across a diverse array of sports and entertainment platforms, Hisense aims to craft unforgettable moments that connect fans globally. The brand continues to innovate in display and audio technologies, striving to inspire enthusiasm, foster unity, and empower each viewer to truly “Own the Moment.”

Through a powerful combination of sports partnerships and advancements in display technology, Hisense remains dedicated to enhancing the fan experience. The brand’s mission allows fans everywhere to celebrate and relish the joy of competition, regardless of location.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, serving more than 160 countries worldwide. The company specializes in providing high-quality multimedia products, innovative home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks second globally in total TV volume shipments from 2022 to 2024, and holds the number one position in the 100-inch and larger TV segment from 2023 to Q1 of 2025. As the inaugural official partner of the FIFA Club World Cup 2025™, Hisense is committed to establishing global sports partnerships as a strategic pathway to engage audiences worldwide.