Ad-Virtua Supports Pre-Registration for New Game NEN×SURVIVOR Fueled By Dramatic Website Engagement

Ad-Virtua Enhances Engagement for NEN×SURVIVOR's Promotional Campaign

Ad-Virtua Inc., a company located in Kita-ku, Tokyo, has recently made waves in the gaming industry by significantly supporting Bushiroad’s promotional efforts for their new mobile game, "HUNTER×HUNTER NEN×SURVIVOR". Through innovative in-game advertising solutions, Ad-Virtua achieved remarkable results, including a roughly 26% increase in organic traffic to the game's official site and nearly tripling the average time users spent on the site.

Overview of the Campaign

The initiative aimed to heighten awareness and generate interest before the official launch of NEN×SURVIVOR, which is based on the beloved television anime, "HUNTER×HUNTER". Players engage with original characters, enjoy strategic battles, and nurture their favorite heroes. The game is set to be officially launched on February 18, 2026, marking an exciting entry into the mobile gaming market.

As part of the promotional strategy, Ad-Virtua utilized its advertising platform to display video content related to NEN×SURVIVOR across multiple gaming titles. These ads were skillfully integrated into the gameplay environment through elements like billboards and street screens, ensuring a seamless user experience without disrupting play.

Campaign Results

According to measurements comparing a period without ad placements (December 20, 2025 - January 3, 2026) to a period with ads (January 12, 2026 - January 25, 2026), the campaign yielded notable improvements:

1. 26% Increase in Organic Traffic: The number of visitors reaching the official website organically rose by 26%, demonstrating the effectiveness of in-game advertisements in sparking user interest and enhancing search behaviors. This indicates that players became curious and sought more information about the game after seeing the ads.

2. Average Time on Site Increased by 167%: The average duration users spent on the website rose dramatically from 1 minute and 9 seconds to 3 minutes and 4 seconds. This increase suggests that users were more engaged and invested in exploring game details, such as features, character backgrounds, and release information.

Insights and Analysis

The outcomes from this promotional effort highlighted several key takeaways:

- Enhancement of Awareness: Users became acquainted with NEN×SURVIVOR through ads that naturally blended with their gaming experiences. Unlike intrusive advertisement formats such as pop-ups, the in-game ads were less disruptive and contributed positively to users' acceptance of the content.
- Young Audience Engagement: The player demographics skew toward younger audiences in their teens to early thirties, illustrating how connecting with this age group through relatable advertising mediums may have bolstered brand recognition.
- Continuous Engagement Through Repeated Exposure: As players frequently return to games for repeated play, the ongoing exposure to the ads likely encouraged higher engagement levels and increased site visits for deeper exploration.

Future Plans

Ad-Virtua plans to further investigate the effectiveness of its in-game advertising technologies and aims to expand the types of games and platforms it can collaborate with. The company is also focusing on broadening its marketing strategies, including custom game promotions.