#Japan #Tokyo #short dramas #HA-LU #SNS Research

Unveiling HA-LU's SNS Research Division

In June 2025, HA-LU, a trailblazing company specializing in short dramas that captivate audiences in mere minutes, established its SNS Research Division. Based in Minato, Tokyo, HA-LU has released an impressive catalog of 539 short dramas, amassing a staggering 310 million views. The newly formed division aims to delve into the mechanisms of viral content generation in the age of social media.

Understanding the Buzz

The digital landscape is ever-evolving, making it crucial to comprehend not just how to create content that hits the mark, but also how to construct narratives that keep viewers coming back for more. HA-LU believes that a thorough investigation of platforms like TikTok, Instagram, and YouTube is vital to fostering a continuous cycle of content creation that resonates with today’s audiences.

The SNS Research Division will analyze the components of successful posts and videos, breaking them down into actionable insights that align with the algorithms of various platforms. This endeavor represents a commitment to cultivating original content that is not only engaging but also strategically positioned for success.

The Need for Innovation

In a world where trends shift at lightning speed, it is not sufficient to simply hope for a hit. Instead, innovative approaches that recreate and restructure existing content are necessary. HA-LU envisions itself as a “creator theme park,” where artists are encouraged to explore their creativity freely. The SNS Research Division serves as the “secret laboratory” where the fusion of creative instincts and analytical methods will lead to groundbreaking trends in the entertainment industry.

Additionally, the team aims to visualize the reasons behind why certain pieces of content go viral, enriching video marketing strategies for businesses. Future projects will include generating unique rankings, trend predictions, and insights into the preferences of Generation Z.

Join the Movement

As the SNS Research Division gears up for its journey, it seeks individuals from the alpha and Z generations who are intrinsically motivated to analyze social media trends. Interested candidates can apply through their Google Form.

Moreover, HA-LU is keen on collaborating with businesses that wish to reach out to the teen and young adult demographics in Japan. Companies looking to partner on projects or sponsor events targeting this essential market can contact HA-LU at [email protected] or visit their website.

Insight from the CEO

HA-LU's CEO, Haruto Oka, has expressed that achieving a hit in entertainment is challenging, regardless of one's expertise. However, he emphasizes that increasing the probability of success is something that can be managed. He believes that the combination of intuition and logic is especially crucial in this age of social media.

Oka invites aspiring talents to become part of the SNS Research team, sharing his enthusiasm for innovation and collaboration in the creative process. “Let’s work together to develop something extraordinary in the realm of entertainment!”

About HA-LU

Founded with a mission to deliver the essence of “new youth”, HA-LU focuses on “青春2.0” (Youth 2.0). This initiative aims to refresh and redefine the youthful experience by producing short dramas that speak to everyone, irrespective of age. With a dedication to the core sensitivity and authenticity of today’s youth, HA-LU is set to create captivating stories in just minutes, not only in Japan but around the globe.

For further inquiries, please reach out to HA-LU's public relations at [email protected]. Explore more at their official website and follow them on Instagram and TikTok for exciting updates.