HONGQI Launches Innovative Mobility Union to Build a Luxury Green Future

HONGQI's Vision at Auto Shanghai 2025

On April 23, 2025, Auto Shanghai celebrated its 21st event, marking a new chapter in the automotive world. On this significant day, HONGQI held its Globalization Business Press Conference where it unveiled its vision for a new, collaborative luxury ecosystem, termed the "Shared-Value Mobility Union."

HONGQI showcased several groundbreaking vehicles, including the HONGQI GUOYA, EH5, and EHS5, revolutionizing the concept of luxury mobility. These new models are designed not only to offer cutting-edge technology but also to resonate with consumers' desires for sustainability and customizability. President Liu Yigong expressed gratitude towards their European partners, acknowledging their contribution to the brand's global growth and expansion.

The conference featured notable figures, including Liu Changqing, who reported an impressive doubling of overseas sales for HONGQI over four consecutive years. The brand aims to cultivate a cooperative spirit through its Shared-Value Mobility Union, which seeks to create mutual growth through collaboration with users, partners, and local automotive industry advancements.

In presenting HONGQI's latest models, Giles Taylor, Vice President of Global Design and Chief Creative Officer, emphasized the brand's ongoing commitment to new energy vehicles, which have gained traction in international markets. Both EH5 and EHS5 serve as successors to the previously successful EH7 and EHS7 models, increasing HONGQI's presence in the electric vehicle sector. Meanwhile, the luxurious Guoya was highlighted as a flagship model that sets the bar for what HONGQI refers to as "World's New Luxury," following its successful preview at major automotive events.

The partnership with SCABAL, a prestigious European fabric brand, was celebrated during the event as Yang Dayong presented the "HONGQI Alliance Medal" to signify a groundbreaking collaboration between the two brands. This partnership showcases a model for synergy between Chinese automotive firms and elite global brands, establishing a new standard in luxury collaborations.

Additionally, the event featured an appearance by Joyce Jonathan, the first user of the new EHS7, who shared her heartfelt connection to HONGQI through a musical performance. This personal touch reinforced HONGQI's commitment to user engagement and its understanding of consumers' emotional ties to their vehicles.

As the global automotive industry remains dynamic and competitive, HONGQI is positioning itself as a leader through proactive collaboration and forward-thinking solutions. The brand is focused on creating added value for its global partners, customers, and communities through innovative products and engaging collaborations. Looking ahead, HONGQI seeks to leverage its rich heritage and modern values to shape a vibrant future for mobility. Ending on a hopeful note, HONGQI invited everyone to join in its journey to elevate the notion of mobility and luxury experience worldwide.

In summary, HONGQI’s ambitious launch at Auto Shanghai 2025 signals a commitment to innovation and sustainability, setting a new precedent for what it means to participate in the luxury automotive market. The Shared-Value Mobility Union is not just a slogan, but a comprehensive strategy aimed at fostering growth and connectivity in an ever-evolving landscape.