Butcher's Bone Broth Expands Leadership for Enhanced Growth in the Organic Market

Butcher's Bone Broth Expands Leadership for Enhanced Growth

Butcher's Bone Broth, a prominent player in the fresh organic broth sector across the U.S., has recently announced the strategic appointment of Kimberly Goodman as their new Director of People and Culture. This addition is slated to foster a significant transformation within the company's human resource (HR) strategies, aligning with the brand's ongoing expansion and escalating consumer interest.

The announcement was made public on January 21, 2026, and it's heralded as a crucial step in steering Butcher's towards its next phase of growth. With consumer demand at an all-time high, the company recognized that a robust leadership structure and effective management of its workforce would be pivotal in sustaining this momentum. Kimberly Goodman, who brings extensive experience in human resources from well-known consumer goods companies like Mondelez and Clif Bar, is expected to be instrumental in refining the organizational framework necessary for efficiency and scalability.

Thomas Odermatt, the Founder and CEO of Butcher's Bone Broth, expressed his enthusiasm about Goodman's expertise. He stated, "The addition of Goodman to our leadership team is essential for the next chapter in Butcher's Bone Broth's growth story. We know it's our employees that make our business successful, and bringing in a well-respected HR leader like Goodman enables us to recruit, retain, and develop our internal talent."

Goodman's arrival comes at a fortunate time for Butcher's, amidst its recent accolades. The brand has been recognized in reputable listings such as Good Housekeeping's 2026 Kitchen Awards and Instacart's 2025 Fastest Growing Emerging Brands list. Such validations not only highlight Butcher's growing reputation but also reinforce the importance of a well-structured HR department to meet the increased expectations from both consumers and stakeholders alike.

In her new role, Goodman aims to modernize HR practices by focusing on creating a supportive corporate culture that values employee well-being and professional development. "I'm excited to join a value-aligned business that genuinely cares about its people and wants to grow, connect, and engage its team," Goodman remarked. She emphasized the importance of coaching, mentoring, and building meaningful programs that enrich both employee careers and the overall company culture.

As Butcher's Bone Broth continues to expand its availability in prominent grocery chains, including Whole Foods, Costco, Sprouts, and Publix, the brand's visibility increases. More recently, they've also made inroads into other select grocers nationwide like Harris Teeter and Albertsons, which highlights the brand's versatility and commitment to delivering high-quality products to a broader consumer base. Consumers can now find Butcher's broth in the refrigerated sections alongside other premium ready-to-enjoy food options, making it more accessible than ever.

Founded in the heart of the Bay Area, Butcher’s Bone Broth traces its roots back to the beloved Roli Roti rotisserie trucks. The broth is handcrafted using responsibly sourced bones and organic vegetables, slowly simmered to create nourishing products. Their commitment to quality is reflected not only in their delicious offerings but also in the way they approach growth—by investing in their team and fostering a strong culture.

In conclusion, Kimberly Goodman's leadership marks a transformative step for Butcher's Bone Broth. Her vision for a more engaged workforce, combined with the company’s strategic direction, positions Butcher's for sustained success in the thriving organic market. As they continue to innovate and expand, Butcher's is on the pulse of a growing movement towards healthy, convenient food options, ensuring they are a brand to watch in the coming years.

To learn more about Butcher’s and their offerings, visit www.butchers.co and follow their journey on Instagram @butchersbonebroth.