#China #Wu-Chu #Chery Group #Global 500 #LEPAS

Chery's Ambitious Journey in the Automotive World

Introduction

Chery Group, the parent company of the LEPAS brand, has recently achieved phenomenal success in the automotive industry. Securing the 233rd position in the Fortune Global 500 for 2025, Chery climbed 152 spots, making it the fastest-growing car manufacturer of the year. This milestone not only signifies its robust market presence but also serves as a strong foundation for the LEPAS brand's ambitions in global markets.

The 'Double 500' Milestone

Just a month prior, Chery celebrated a historic achievement by exporting over 5 million vehicles, a first for any Chinese car manufacturer. The term “Double 500” has become synonymous with Chery's commitment to global competitiveness. This rapid ascension in the rankings, paired with record export numbers, solidifies LEPAS's credibility in international markets, highlighting the brand's potential for expansive growth.

LEPAS: A Vision for Future Mobility

Positioned as a pioneer of Chery's globalization strategy, LEPAS embodies the vision of future mobility. The brand focuses on four main pillars:

• - Aesthetic Design (Leopard)
• - Premium User Experience
• - Smart Safety Features
• - Universal Superplatform

This comprehensive approach positions LEPAS to address diverse consumer needs in travel, promoting the philosophy that “Strength Lies in Elegance.” By intertwining technology with a human touch, LEPAS aims to elevate the global conversation on refined lifestyles.

Chery’s Market Strength

Chery has been at the forefront of the Chinese automobile manufacturing sector for over 22 years, holding the title of the largest exporter of passenger vehicles in China. With more than 17 million users worldwide, this extensive customer base provides a solid platform for LEPAS. Instead of starting from scratch, LEPAS can leverage Chery’s existing international sales and service network, expediting its journey towards establishing a distinguished lifestyle brand.

Strategic Synergies Between Brands

LEPAS is not just a brand under Chery – it is a critical pillar of the company’s strategy. By utilizing the group's strengths, including research, development, manufacturing, and supply chain management, LEPAS has the advantage of incorporating leading-edge technologies. This integration enhances LEPAS's capabilities and maintains its industry leadership.

Recent Achievements

Zhong Wei, the representative director at LEPAS, remarked, “LEPAS was born in Rome.” The brand is rapidly gaining momentum backed by Chery's extensive resources. The first model, L8, rolled off the production line in April and quickly became a favorite among urban elites for its elegant design and intelligent features.

The International Auto Show in Indonesia on July 23 served as a platform for LEPAS to showcase models L8, L6, and L4, receiving its first orders and setting a “new standard for refined mobility.”

Conclusion

Chery's rapid rise in the Global 500 rankings and its significant export achievements serve as a catalyst for LEPAS. With a strengthened presence in the global automotive landscape, the brand is poised to build on its success and expand its reach. Supported by Chery and driven by the motto “Colorful Life, Masterful Drive,” LEPAS is entering a transformative phase in the global travel experience, setting the stage for a future that promises elegance and innovation.