#China #Jakarta #Chery Group #LEPAS #Jakarta Auto Show

Chery Group's Impressive Comeback and LEPAS' International Debut

In a remarkable twist of events, Chery Group has rejoined the prestigious Fortune Global 500 list, signifying its resurgence in the global market. Amidst this notable achievement, its luxury-oriented brand, LEPAS, made a striking debut at the Jakarta Auto Show (GIIAS), where it not only showcased its premium models but also secured its inaugural overseas orders.

During the event held in Indonesia, LEPAS presented its sophisticated lineup, including the L8, L6, and L4 models. The brand aims to cater to discerning consumers who appreciate both style and functionality. LEPAS encapsulates the essence of what it calls an 'elegant journey,’ elevating the automotive experience beyond mere utility to a refined aesthetic.

The visual representation of LEPAS at the Jakarta Auto Show was nothing short of spectacular. The company transformed its display into a glamorous runway, immersing attendees in a lifestyle-driven experience. This setup resonated with LEPAS' brand philosophy that positions its vehicles as extensions of one's personal style. The exhibition of 'Leopard Aesthetics' was designed to attract attention and underscore LEPAS’s commitment to merging design, technology, and service into a holistic automotive experience.

The L8, touted as the latest energy model from LEPAS, exemplifies its distinctive 'Leopard Aesthetics'. The sleek contours of the car, coupled with recognizable lighting assemblies and meticulous detail, conveys the brand's belief that 'elegance is power.' The driver’s cabin, inspired by the horizon, is adorned with natural textures that enhance comfort and sophistication, catering to the urban elite's precise quality demands.

Future plans for the L8 include transitioning to the Super Hybrid system developed by Chery Group (CSH), further addressing the diverse needs of global users. As Chery continues to innovate within the intelligent electric vehicle realm, its advancements in energy sources and artificial intelligence are becoming increasingly evident.

Chery’s commitment to research and development (R&D) has set it apart in the competitive automotive landscape. The company’s strategy encompasses mass production, pioneering design, and forward-looking research, establishing a trajectory as a trailblazer in technological innovations. As of July 2025, Chery’s cumulative export volume surpassed 5 million units, firmly securing its position as a leading exporter of passenger cars among Chinese brands.

Moreover, Chery's recent recognition as part of the Fortune Global 500 in 2025, climbing 152 spots from the previous year, illustrates its impressive growth and commitment to global markets. LEPAS plays a crucial role in Chery’s globalization strategy, leveraging the group’s extensive resources across R&D, manufacturing, supply chains, and sales networks. By utilizing Chery’s global R&D centers, LEPAS ensures a comprehensive development cycle, guaranteeing quality and responsiveness to user demands.

The global unveiling of LEPAS isn’t merely a showcase; it represents the practical realization of the brand’s vision for elegant travel. The event attracted key Indonesian officials, media personalities, and primary dealers, marking a milestone in LEPAS’ strategic outreach. Notably, the event saw the announcement of a sponsorship deal with the Miss Universe Indonesia competition, further positioning LEPAS in the spotlight.

In summary, Chery Group's revival and LEPAS' successful international showcase at the Jakarta Auto Show underscore a new chapter in automotive excellence, emphasizing style, technology, and a consumer-centric approach in the rapidly evolving market.