#United States #Miami #Loud And Live #La Tropical #Doral Amphitheater

A Celebratory Partnership for South Florida's Entertainment Scene

In an exciting development for the South Florida entertainment landscape, Loud And Live, an esteemed entertainment, marketing, media, and live events company based in Miami, has announced a multi-year, multi-event partnership with Cervecería La Tropical, Cuba’s oldest brewery reimagined in the vibrant Wynwood area of Miami. This strategic collaboration aims to combine culture, community, and celebration through some of the region's most iconic events.

La Tropical: A Brand Rooted in Heritage

Cervecería La Tropical, which originated in Havana, Cuba in 1888, is not just a brewery; it is a testament to Cuban craftsmanship now revitalized in Miami. Renowned for its refreshing beers, innovative cocktails, and vibrant cultural identity, La Tropical embodies the spirit of community and creativity, making it an ideal partner for Loud And Live.

Partnership Highlights and Upcoming Events

Under this new partnership, La Tropical will serve as the official beer partner for prominent South Florida festivals and live experiences. This includes well-loved events such as:

• - House of Horror Haunted Carnival
• - Christmas Wonderland at Tropical Park
• - Coconut Grove Arts Festival

The collaboration also marks La Tropical as the first brand partner at the Doral Amphitheater, which boasts a capacity of 4,700 and strives to be a leading venue for all types of live entertainment. The amphitheater's year-round programming will now flourish with La Tropical's vibrant branding integrated throughout various concerts, cultural festivals, and civic gatherings.

Loud And Live's CEO, Nelson Albareda, expressed immense enthusiasm about this alliance, stating, "This partnership represents the perfect fusion of culture, community, and celebration. Our mission has always been to create experiences that connect people through music, art, and entertainment, and La Tropical's vibrant heritage and commitment to craftsmanship make them the ideal partner to bring even more flavor and excitement to our live events."

Engaging Audiences and Expanding Reach

La Tropical’s exclusive involvement as the beer partner at these events not only enhances the on-site experience but also strengthens its appeal among a trend-setting audience. With a projected reach of nearly 700,000 consumers annually across the Loud And Live portfolio, this collaboration signifies a new level of visibility and engagement in the multicultural market of South Florida.

The partnership offers various opportunities for customer engagement, including product sampling, branded activations, and digital experiences, enabling La Tropical to seamlessly blend into the everyday lives of South Florida consumers who are enthusiastic about sun, fun, and community.

A Vision for the Future

According to Niek Vonk, CEO of Cervecería La Tropical, this alliance embodies the brand's lifestyle. He stated, "We’re thrilled to partner with Loud And Live to celebrate the culture, flavor, and energy of Miami. Our brand was born from a spirit of passion and community, and this partnership allows us to bring that spirit to life across some of the region's most beloved events."

Both companies are poised to deliver memorable moments that showcase South Florida's rich cultural tapestry, making La Tropical a staple in revered festivals and live experiences. With initiatives designed to promote enjoyment and connection, the community is set to embrace the vibrant essence brought by this collaboration.

Conclusion

As Loud And Live and La Tropical unite their strengths, South Florida's event horizon looks brighter than ever. This partnership not only emphasizes the importance of community engagement in entertainment but also celebrates the cultural narratives and experiences that make Miami a unique destination. With both organizations fueled by creativity, passion, and innovation, the future holds much promise for spectacular events that resonate with audiences across the region.