#Japan #Kyoritsu Maintenance #Beach Cleanup #Shichigahama

Kyoritsu Maintenance's Beach Cleanup Initiative in Shichigahama

On July 11th, 2026, Kyoritsu Maintenance, a prominent company based in Chiyoda, Tokyo, will organize a beach cleanup event at Minato Beach in Shichigahama, Miyagi Prefecture. The event aims to promote environmental conservation and strengthen community ties, reflecting a growing awareness among students regarding sustainability and social responsibility.

The initiative, backed by the local government of Shichigahama, will see about 60 participants, primarily student leaders from Kyoritsu's dormitory management program, dormitory residents known as RAs (Resident Assistants). This team plays a pivotal role in the event, guiding participants and ensuring the day runs smoothly. The cleanup not only aims to preserve Shichigahama's beautiful coastal environment but also fosters connections among students from various dormitories across the Tohoku region, highlighting the importance of community-building.

Background and Objectives

Kyoritsu Maintenance, along with managing numerous student dormitories, has observed a significant shift in the mindset of today’s youth towards active engagement in social and environmental issues inspired by the UN’s Sustainable Development Goals (SDGs). With this in mind, the company recognizes its role in providing platforms where students can learn and contribute meaningfully.

In the past, RAs have led similar projects in other locations like Yokosuka and Kobe. These beach cleanups serve as a vehicle for environmental stewardship as well as a valuable opportunity for students to engage in community activities, supporting their personal and social development.

Following the success and positive feedback from last year's event in Shichigahama, where students expressed their enjoyment in contributing positively to society, the event returns this year with official support from the local government. This collaboration marks a significant step in enhancing and refining the cleanup initiative which now aims to connect students with the local community.

Event Highlights

The 2026 beach cleanup will epitomize cooperation between students, local government, and Kyoritsu Maintenance in several key ways:

• - Engagement with the Community: With endorsements from Shichigahama, students will engage with local residents as they work together to protect their environment.
• - Organized Interaction and Activities: RAs will facilitate interaction among participants, crafting an enjoyable and enriching experience that fosters personal growth.
• - Free Participation: To encourage participation, the event is entirely free, equipped with enjoyable activities that lower barriers for taking part in societal contributions.
• - Local Delicacies: Participants will savor special bento boxes prepared by local restaurants, combining enjoyment with cultural appreciation.
• - Relaxation and Reflection: After the cleanup, participants can unwind in the natural hot spring bath, “Kaijin no Yu,” a facility operated by Kyoritsu Maintenance, to rejuvenate mentally and physically.
• - Certificates of Participation: All participants will receive certificates, allowing them to commemorate their day of service.

Event Schedule

• - Date and Time: July 11th, 2026, from 10:00 to 15:30
• - Location: Minato Beach, Shichigahama, Miyagi Prefecture
• - Organizer: Kyoritsu Maintenance
• - Participants: Students from the Dormy dormitories in Tohoku region and their friends

The schedule includes:

• - 10:00 - Participants gather at Sendai Station and set off via chartered bus
• - 11:00 - Arrive at Minato Beach for preparation and briefing
• - 11:15 - Begin beach cleanup activities
• - 12:15 - Lunch featuring local bento offerings
• - 13:15 - Depart for Dormy Inn EXPRESS Sendai Seaside
• - 13:45 - Arrive at the hotel, enjoy the hot spring bath, and receive participation certificates
• - 15:00 - Depart from Dormy Inn
• - 15:30 - Arrive back at Sendai Station and disperse

Please note that the schedule may be subject to changes based on weather or other conditions.

Future Prospects: Building a Sustainable Community

Looking ahead, Kyoritsu Maintenance aims to continue its community contribution efforts, offering future participation opportunities for students in SDG initiatives. The company plans to deepen its integration between its dormitory and hotel initiatives, enhancing service quality for residents while giving back to the community. By using the Shichigahama beach cleanup as a model, Kyoritsu aims to expand its collaborative efforts with local areas, contributing to the development of sustainable communities.

About the RA Program

The RA program is Kyoritsu Maintenance’s unique approach that turns “student dorms” into places for diverse experiences beyond mere living spaces. RAs perform critical roles, fostering daily resident support while planning events to elevate student engagement and interaction. Their activities extend beyond the dorms and into the community, promoting collaboration with local areas and working towards sustainable development goals.

About Kyoritsu Maintenance

Founded in 1979, Kyoritsu Maintenance began with catering services for companies and has now expanded to include student dorms, business hotels, and senior housing. The company strives to contribute to society through its food, living, and wellness services, maintaining high standards across approximately 500 dormitory locations nationwide.