New Comfort & Peace Letter Collection Inspired by Autumn and Winter Themes Launches

Introducing the New Comfort & Peace Letter Collection

On July 7, 2025, Hallmark Japan will unveil its serene letter collection named "Comfort & Peace," tailored perfectly for the autumn and winter seasons. Designed with a calm palette of deep blues and grays, the collection captures the essence of the chilly months through motifs of owls and books, evoking images of quiet evenings spent indoors.

Product Range

The new collection consists of 12 items, all designed to be used throughout the year while subtly incorporating themes of fall and winter. The various products include:

- Letter Pads ¥616 (tax included)
- Envelopes for Letter Pads ¥418 (tax included)
- One-Sheet Letters ¥495 (tax included)
- Postcard Letters ¥495 (tax included)

These items will be available at specialty stores, mass retailers nationwide, and through the official Hallmark Japan online store: Hallmark Online Store.

Design Highlights

One standout feature of the new collection is the introduction of a unique "unlined type" of letter paper. This allows users the freedom to express themselves not just through letters but also by adding illustrations. These new designs reflect enchanting depictions of a shining crescent moon casting stars against a rich blue sky. The gold-leaf accents on the moon and stars create captivating contrasts, making these items perfect for creative endeavors.

The collection also showcases popular music-themed designs, appealing to those who wish to write letters during the inspiring "season of music" and "season of art." These letter papers do not focus on specific instruments; instead, they creatively incorporate staff lines and notes, ensuring that music enthusiasts can connect with the designs effortlessly. The subtle gray tones paired with matte gold foil add a touch of sophistication and delicacy.

Collaboration with Illustrator Muge

Additionally, the collection features a special design by the renowned illustrator Muge. This new edition captures the theme of being surrounded by beloved things in a cozy environment. Motifs such as owls, deer, books, and tea time references artfully blend into the designs, evoking the warm feelings of fall.

Muge's work embraces a concept described as "SemiDark," portraying a whimsical, retro, and fantasy-inspired world through a unique mixed media approach, showcasing the texture of acrylic paint combined with digital artistry.

About Hallmark Japan

Hallmark Cards, Inc., headquartered in Kansas City, Missouri, USA, is a globally recognized greeting card brand with a presence in over 100 countries. Established in 1910, Hallmark has over a century of experience providing products that help people connect through thoughtful gestures. Their mission focuses on creating moments filled with compassion and connection through their greeting cards and related products.

For more information and to purchase Hallmark products, visit the official online store or their social media channels:

As the seasons change, return to the comfort of heartfelt correspondence with Hallmark's new letter collection, bringing peace and inspiration to your writing.