#USA #Dallas #Interticket #Nielsen Sports #soccer media

Revolutionizing Media Measurement

In an exciting development for sports marketing, Interticket, Inc. and Nielsen Sports have expanded their partnership to introduce a groundbreaking soccer media measurement platform. This innovative solution blends traditional viewership metrics with cutting-edge, AI-driven exposure analysis tailored specifically for in-game media clients.

As the demand for effective media measurement grows, this collaboration aims to enhance reporting capabilities, enabling partners to access comprehensive analysis and intelligent impression metrics. Stakeholders in the sports industry, particularly brands looking to engage with live audiences, will benefit from the enhanced visibility and accuracy this new platform fosters.

Addressing the Industry Needs

The soccer media landscape has been evolving rapidly, and brands now require precise tools to evaluate their media audiences during live events. The partnership between Interticket and Nielsen Sports directly responds to this need, providing a unified platform that aggregates vital metrics to empower and guide decision-making. With this evolution of in-game media measurement, brands can optimize their advertising strategies for maximum impact.

Adrian Elizondo, Partner and COO at Interticket, expressed enthusiasm for the partnership, stating, "We are thrilled to join forces with Nielsen to evolve in-game media measurement in the U.S. This collaboration underscores our commitment to providing cutting-edge solutions that drive value for our partners and enhance their ability to measure impact effectively."

Carlos Diaz, CRO at Interticket, highlighted the importance of this innovation: "Our partnership with Nielsen Sports enables us to offer unparalleled in-game media measurement capabilities. We believe this initiative represents a significant advancement in the way our partners will approach their media buying strategies."

The Role of AI in Sports Media Measurement

One of the standout features of this new platform is its incorporation of AI technology. By using advanced algorithms, the platform offers precise exposure metrics based on real-time viewership data and sponsor-target audience insights. Jessica Forrest, Group Vice President at Nielsen, noted the significance of this feature, stating, "Our collaboration with Interticket marks a shift forward in sports media measurement. We not only provide exposure metrics across all viewers but can also deliver tailored metrics for targeted audiences."

The combination of Interticket's innovative approach and Nielsen's AI capabilities sets a new standard for accuracy, efficiency, and impact in live sports media measurement. This is particularly crucial as the media landscape becomes more competitive, emphasizing the need for data-driven decision-making.

The Significance of This Collaboration

This partnership between Interticket and Nielsen Sports is poised to revolutionize how brands engage in the sports media landscape. By consolidating essential metrics, partners will have access to comprehensive reporting that facilitates informed decisions about in-game media placements. In an era where maximizing return on investment is critical, the insights gained from these advanced analytics will empower advertisers and stakeholders.

The milestone represented by this collaboration is not just incremental; it transforms the approach to media measurement in sports, paving the way for real-time, data-driven strategies. As the global sports arena continues to expand, these enhancements will arm brands with the tools necessary to thrive.

About the Companies

Nielsen stands as a global leader in audience measurement, dedicated to empowering clients with actionable insights and independent intelligence. Their understanding of audience behavior across channels is invaluable for brands seeking to connect meaningfully with consumers. For more information, visit www.nielsen.com.

Interticket, on the other hand, focuses on bridging the gap between brands and fans through the passion of soccer. As a pioneer in commercializing impactful soccer properties in North America, they leverage strategic partnerships and talents to drive brand growth and audience engagement. More details can be found at www.interticket.inc.

Conclusion

As Interticket and Nielsen Sports venture forth with this innovative platform, the sports media industry watches closely. This partnership not only signifies a leap forward in measurement capabilities but also illustrates the importance of collaboration in driving progress in sports marketing.