#Italy #Bologna #Linglong Tire #CROSSWIND #LEAO

Linglong's Impact at Autopromotec 2025

The Autopromotec 2025 in Bologna, Italy, kicked off energetically, with Linglong Tire taking center stage by showcasing its three key European brands: LINGLONG, CROSSWIND, and LEAO. This year’s exhibition not only highlighted Linglong's commitment to technological leadership but also emphasized significant global product launches that cater to various market segments.

Major Product Highlights

Linglong introduced several notable products designed to meet the evolving demands for performance and sustainability.

1. Sport Master High-Performance Tires

The Sport Master tire, a standout in the high-performance category, emphasizes exceptional handling and grip. Test results from the prominent European automotive magazine AutoBild revealed impressive performance metrics: a wet braking distance of 25.8 meters and a dry stopping distance of 34.4 meters, proving its prowess on different surfaces.

2. Innovations for Electric Vehicles

The newly updated Sport Master e, tailored for electric vehicles, features an advanced elastic rubber compound, enhancing driving range by 8%. Furthermore, its LLST noise reduction technology diminishes cabin noise by 3.2 decibels, ensuring a quieter, more comfortable driving experience for users.

3. Dura Master Van e for Commercial Vehicles

Making its world debut, the Dura Master Van e is designed explicitly for commercial applications. Utilizing cutting-edge low rolling resistance technology and a robust structure, it aims to deliver efficient and durable solutions tailored for the European logistics market. This innovation is complemented by Linglong's strong local production capabilities, reinforcing the brand’s commitment to quality and performance.

4. TBR Tires Tailored for Europe

The new range of TBR tires, produced in Europe, also made a significant impression. This lineup is crafted to fulfill stringent European environmental regulations while ensuring reliability for both long-haul and urban distribution transport. Their design focuses on low rolling resistance and high wear resistance, creating dependable options for the commercial vehicle sector.

Multibrand Strategy to Meet Market Needs

Linglong’s three brands—LINGLONG, CROSSWIND, and LEAO—are strategically positioned to cater to diverse mobility needs. This strategic approach has propelled the company’s European presence, focusing on local research, production, and marketing strategies.

• - LINGLONG stands out as a pioneer in tire solutions, pushing for green innovations to minimize carbon emissions throughout the product lifecycle and setting industry benchmarks for sustainable development.
• - CROSSWIND specializes in high-performance tires, offering versatile solutions for all-weather and winter needs, thus catering to varying driving conditions and customer preferences.
• - LEAO targets younger consumers, showcasing flagship tires for SUVs and crossover vehicles designed to handle complex terrains while ensuring urban driving comfort.

Linglong’s Growing Strategic Momentum in Europe

Linglong's strategic momentum in Europe is notable, reflected in their mass production capabilities in local factories and partnerships with premier football clubs like Chelsea and Real Madrid. At Autopromotec 2025, Linglong demonstrated its comprehensive end-to-end competencies, from product development to market execution.

Looking ahead, Linglong aims to continue fostering technological innovation and industrial modernization, upholding its commitment to exceeding the expectations of global consumers. As the brand consolidates its position in the European market, Linglong is set on a promising trajectory toward future growth and sustainability in the tire industry.