#USA #New York #Mile Marker #Wilton Bealle #Media Planning

Wilton Bealle Recognized as Ad Age Media Planner of the Year

In a remarkable achievement for the independent media agency, Mile Marker, Senior Vice President of Client Solutions, Wilton Bealle, was awarded the prestigious title of Media Planner of the Year at the 2025 Ad Age Small Agency Awards. This accolade serves as recognition of Bealle's transformative contributions to media planning across a variety of high-growth and regulated sectors.

Founded with a focus on catering to growth marketers' ambitions, Mile Marker has established itself as a leader in modern media strategies. According to the agency, Bealle's approach blends creative bravery with a strong performance focus—attributes that are essential in today's fast-paced marketing environment.

Bealle’s portfolio showcases a range of significant client campaigns that have driven tangible results:

• - Hiscox: Developed an innovative upper funnel awareness plan that integrates performance marketing metrics, driving considerable interest in the brand while increasing policy acquisitions.
• - Arcadia Consumer Health: Crafted an omnichannel strategy that successfully boosted both in-store engagement and digital returns on investment (ROI).
• - Earth Breeze: Spearheaded a performance-driven media strategy focusing on TV and video, leading to accelerated growth for this mission-driven home care brand, highlighting improved retail presence and digital acquisition efficiency.

“Wilton embodies the essence of what we stand for at Mile Marker—fearless media backed by strategy and measurable performance,” said Shattuck Groome, the Chief Media Officer at the agency. He emphasized that this recognition is not just a personal triumph for Bealle but a source of pride for the entire Mile Marker team and their clients.

Having invested over 15 years in her career alongside industry leaders like Shattuck Groome and Anthony Costanzo, Chief Analytics Officer, Bealle took a moment during her acceptance speech to reflect on her journey. She expressed her appreciation for the opportunities afforded to her by being part of an independent agency, which allowed her to thrive in an environment committed to strategic advancement and collaborative partnerships.

This award positions Bealle among a distinguished group of industry pioneers recognized by Ad Age for their innovation and significant impact on the business landscape. It underscores not only her personal achievements but further cements Mile Marker’s standing as a crucial ally for brands pursuing strategic growth in today's ever-evolving media landscape.

About Mile Marker

Mile Marker is an avant-garde, end-to-end media agency designed specifically for growth marketers. With an unmatched suite of capabilities, they offer streamlined access to data profiles and a sophisticated technology stack that ensures accountability in media planning processes. This leads to substantial, measurable business outcomes while adhering to the highest standards of integrity. The agency proudly counts FreshPet, DoorDash, Webster Bank, and Harry’s among its notable clients. To learn more about their services, visit www.milemarkeragency.com.