#USA #New York #Joanna Coles #The Daily Beast #The Looker

Introducing The Looker: A New Era in Beauty and Wellness

On November 19, 2025, The Daily Beast launched a novel editorial vertical named The Looker, spearheaded by the renowned Joanna Coles. This new destination focuses on beauty, wellness, longevity, and ambition, aimed at empowering readers to enhance their lives.

Who is Joanna Coles?

Coles, a prominent figure in the beauty and lifestyle journalism realm, has an impressive track record. She previously served as the Editor-in-Chief of Cosmopolitan and the Chief Content Officer of Hearst Magazines. Her work with Project Runway All Stars and her experience in cultivating the conversation around how women view beauty, career, and self-improvement play a significant role in her leadership at The Looker.

With decades of expertise, Coles aims to leverage her insight to create an enriching environment for readers, one that is curated to guide them through the overwhelming world of beauty and wellness.

The Looker's Unique Approach

The Looker promises a departure from traditional beauty and wellness coverage, moving away from political narratives to focus on personal journeys and transformation. The Daily Beast’s commitment to trusted reporting remains intact, ensuring that the information presented is both credible and relatable. Coverage will span a variety of topics, including:

• - Face and Body Care
• - Aging and Longevity
• - Hair and Grooming
• - Health and Wellbeing
• - Men’s Grooming
• - Personal Ambition

Editorial Vision

Under Coles' direction, The Looker aims to engage audiences through:

• - Transformative Storytelling: Featuring first-person narratives that resonate with the pursuit of self-improvement.
• - Conversational Tone: Connecting with readers in a relatable, friendly manner.
• - Curated Content: Providing concise reports that cut through the typical clutter of trends and gimmicks.

A Mission for Growth

The Looker is designed to cater to a sophisticated audience keen on modern and credible information around aesthetic and wellness topics. By avoiding niche trends and generic health advice, it seeks to establish a recognizable brand that resonates with millions of potential readers.

About Joanna Coles

An award-winning editor, author, and producer, Coles has garnered widespread respect within the industry. Her influential work served as inspiration for Hulu's series, The Bold Type, which she also executive produced. In addition, Coles hosts The Daily Beast Podcast, bringing her expertise to a broader audience.

The Daily Beast Legacy

With a reputation for fearless and award-winning journalism, The Daily Beast continues to reinvent and expand its narrative spaces. The Looker represents a significant evolution in its editorial offerings, appealing to readers who prioritize beauty, wellness, and ambition in their lives.

As this new vertical gains traction, readers can expect engaging, informative content that empowers them to live longer, feel better, and unlock their potential. Join The Looker on a transformative journey to reimagine beauty and wellness, just as noted journalist Joanna Coles envisions for every reader.

For those interested in the latest trends in beauty and personal empowerment, The Looker promises an insightful and enjoyable experience unlike any other.

Stay tuned for more at The Daily Beast, where journalism meets a passion for personal growth!