Brangista Launches Support Service for TikTok Shop E-Commerce Entrepreneurs

Brangista's New Venture into TikTok Shop

Brangista Co., Ltd., headquartered in Shibuya, Tokyo, is excited to announce that its subsidiary, Brangista Solution, will soon launch a comprehensive operational support service aimed at businesses planning to utilize TikTok's upcoming e-commerce feature known as TikTok Shop. This innovative service offers various operational tasks in a streamlined manner, catering specifically to companies entering the new e-commerce landscape on TikTok.

Introducing TikTok Shop

TikTok Shop is set to revolutionize the way consumers interact with products on the popular short video platform, TikTok. Unlike traditional e-commerce models, TikTok Shop allows users to purchase products directly while engaging with short videos or live broadcasts, offering a seamless buying experience. This new feature is expected to bridge the gap between entertainment and shopping, placing a strong emphasis on live commerce and interactive content, which will result in enhanced consumer engagement and a more appealing purchasing journey.

The impressive data showcases that by using videos, which are known to convey around 5,000 times more information than textual descriptions, brands can effectively convert TikTok's user base into customers. With the broad demographic profile of TikTok users, brands can tap into a vast audience, paving the way for new sales channels and potential revenue growth.

Growth of E-commerce in Japan

As TikTok Shop gears up for its launch, Japan's e-commerce market, which is valued at over 24 trillion yen, is poised for substantial transformation. Countries that have already adopted TikTok Shop report a significant portion of their sales stemming from cart-enabled short videos and their contributions to purchases via commerce-focused broadcasts. This trend indicates strong potential for similar consumer behavior to develop in Japan, positioning TikTok Shop as a pivotal player in the future of e-commerce.

With over 20 years of experience, Brangista Group has supported more than 3,000 EC sites and over 2,000 companies in the e-commerce industry. The group has also produced electronic magazines featuring popular talents, creating a broad network and valuable expertise across various sectors. These capabilities will contribute significantly to the new operational support service, designed specifically for TikTok Shop vendors.

Comprehensive Support Services

The operational support service for TikTok Shop will utilize Brangista's extensive knowledge in e-commerce to offer one-stop solutions covering everything from account setup, strategic planning, execution, and performance evaluation. The service will provide tailored casting and operational support to maximize the effectiveness of brand ambassadors for each vendor and product.

Additionally, Brangista will support the creation of video materials crucial for increasing sales, enabling companies to effectively leverage TikTok Shop for revenue enhancement. With an all-encompassing provision of services like inventory management across multiple platforms, logistics, shipping agents, and cross-border e-commerce support, Brangista is equipped to comprehensively assist businesses without overwhelming them with operational complexities.

Unique Integration with Beyond EC Management

Brangista's unified shop management system, Matomaru EC Store Manager, is preparing to launch integrated functions to coincide with the TikTok Shop release. This system will allow businesses with multiple online stores to manage their operations effectively, including those on TikTok Shop, enhancing sales opportunities and operational efficiency. For a starting fee of only 9,800 yen (excluding tax) per month, existing clients can seamlessly integrate product names, descriptions, and prices into TikTok Shop without the need for additional setup.

Moreover, any order data from TikTok Shop will be automatically imported into Matomaru EC Store Manager, facilitating unified order processing, inventory management, shipping, and invoice generation through a single interface. This integration aims to significantly reduce operational burdens for businesses engaged in multi-channel selling while supporting their growth.

Brangista Group aims to establish new consumer purchasing experiences by promoting the benefits of TikTok Shop and enhancing the domestic e-commerce landscape, thus contributing to the growth of Japan's overall market.

For more details on operational support and partnerships, please reach out to:
Brangista Co., Ltd.
Website: https://www.brangista.com/
Headquarters: 20-4 Sakuragaoka-cho, Shibuya-ku, Tokyo, 150-0031
Executive: CEO Keiro Iwamoto
Established: November 2000
Capital: 1,964 million yen (including surplus funds as of March 31, 2025)
Business Services: Corporate promotions, electronic magazines, and solutions.