GROUNDSTAR+ Launch
2025-07-07 06:48:22

GROUNDSTAR+: A Unique Premium Gift Set Merging Art, Tradition, and Sake

Unveiling GROUNDSTAR+: A Convergence of Tradition and Art



On July 6, 2025, a unique premium gift set, GROUNDSTAR+ x Neirozake, will debut on Makuake, showcasing the intricate blend of Japan's traditional craftsmanship in sake brewing and modern artistic expression. The project focuses on Ibaraki Prefecture, aiming to share its captivating allure with audiences both locally and internationally.

Project Themes


1. Weaving Tradition to Create the Future


The charm of local craftsmanship is poised to transform Japan’s future. This project reawakens the authentic techniques and powerful spirit of the land that have often been forgotten.

2. Experience Sake with All Five Senses


Through the convergence of traditional sake brewing, music, and art, this exceptional product promises a multisensory experience that transcends mere taste. The rich heritage of sake brewing merges with contemporary art, enhancing your daily life in unimaginable ways.

3. A Meeting of Old and New


The sustainable use of thinned wood for artistic creation leads to products that speak of environmental stewardship. The intricate design allows the traditional Kasama-yaki flat cup to fit beautifully within the wooden box, showcasing a marriage of heritage and modern sensibilities.

The GROUNDSTAR+ x Neirozake Experience


This initiative presents an exclusive sake, Neirozake, crafted using the artisanal techniques honed by Yoshikubo Sake Brewery in Mito City since 1790. With the melodic genius of Italian pianist Alberto Pizzo echoing through the brewing environment via high-end French speakers, this sake - titled Rimore - promises to be an extraordinary find.

The Components of the Gift Set:


  • - Neirozake (Rimore): A limited-edition sake characterized by the unique brewing methods inspired by music.
  • - The Wooden Box: Created from Ibaraki's Yatsubusa cedar, this box symbolizes the interplay between sustainability and craftsmanship.
  • - Flat Cup: Designed in stunning Turkish blue, this custom piece draws on Kasama-yaki traditions to reflect both beauty and functionality.
  • - Wrapping Cloth: A functional piece of art created by the same designer who crafted the sake label, embodying the spirit of both modern art and traditional Japanese elegance.

Sustainable Art Products


What sets this package apart is its potential for reuse. The wooden box serves as a decorative item while doubling as a storage solution for cups and other small treasures. Each element tells a story of Japan’s cultural legacy and the spirit of hospitality.

Exclusive Pre-sale on Makuake


The crowdfunding campaign on Makuake will roll out a range of exclusive offerings, from full gift sets to single-item packages, making it accessible for supporters. A unique opportunity not to be missed is the sake brewery tour included in certain tiers. The project aims to uplift the local community by donating a portion of sales to organizations working to sustain wooden housing crafted from domestic materials.
Examples of support:
  • - Full set (GROUNDSTAR+ x Neirozake) at 28,000 yen
  • - Special mini gift sets starting at 11,000 yen
  • - Neirozake plus a large wrapping cloth package at 22,000 yen
All perks are scheduled for delivery starting early October, making these gifts perfect for autumn or Christmas.

About GROUNDSTAR+


GROUNDSTAR+ represents a fusion of contemporary art and traditional Japanese culture. Following the success of the first installment, “7 Samurai Artist,” this latest project dives even deeper into the narrative of Japanese heritage through the expressive fields of music and brewing.

Commitment to Ongoing Community Support


The next chapter for GROUNDSTAR+ with Neirozake will explore the theme of “brewing sake whilst listening to singing voices.” Historical sake breweries will collaborate with advanced acoustic technologies and renowned soul singers, resonating through a collective amalgamation of souls and spirits.
This partnership is keen on crafting a new story that unites sound and taste. The unveiling is set for October 2025, with aspirations to resonate hope throughout the region and Japan.

Meet the Creative Team


This initiative is the brainchild of a team that has promoted Japanese heritage for nearly a decade. It merges creativity and passion, aspiring to deliver exhilarating experiences through “the finest sake and music.”

Yasumasa Hashimoto: The producer dedicated to communicating Japan's culture globally, along with innovative events that bridge tradition and modernity.

Miyuki Yamamoto: CEO of de nuance, a translation and consulting firm, facilitating cultural exchanges and business opportunities.

Visit Makuake for further details and to support this unique project.


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Topics Consumer Products & Retail)

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