#Japan #Tokyo #Marugame Seimen #udon snack #Shake Pippi

Marugame Seimen's New Snack Sensation: Shake Pippi

Marugame Seimen, a leading Japanese udon restaurant chain based in Shibuya, Tokyo, has introduced an exciting new snack named "Shake Pippi." Launched on June 24, 2025, this innovative fried udon treat quickly gained immense popularity, achieving sales of 500,000 units within just nine days. This remarkable feat demonstrates the strong connection that customers have with the brand's unique offerings.

What is Shake Pippi?

Shake Pippi is a playful snack that transforms traditional udon into a crispy, delightful experience. The name "Pippi" comes from the Sanuki dialect, where it refers to udon, highlighting the product's roots in the famous udon-making region of Kagawa. Inspired by a classic fried udon snack enjoyed in the area for generations, the product is designed to provide an enjoyable and exciting option for snack lovers.

Customer Reactions

Feedback from customers who have tried Shake Pippi has been overwhelmingly positive. Many take to social media to share their experiences, praising the snack for its light, crispy texture that is both addictive and satisfying. Popular comments include:

• - "It's so light and crunchy; I can't stop eating it!"
• - "The new udon snack is a refreshing take, and the crispy texture is incredibly addictive!"
• - "It's the perfect little snack!"

Such enthusiastic responses illustrate the excitement around Shake Pippi and the unexpected versatility of udon.

A New Way to Enjoy Udon

Shake Pippi has successfully captured the attention of a diverse audience, particularly women who appreciate the snack's quality and flavor. Beyond pairing with traditional udon or tempura, many younger customers stop by Marugame Seimen specifically for Shake Pippi, making it a new go-to snack for school or after a meal.

In addition to being enjoyed as a snack on its own, customers have also been sharing their new dining experiences using Shake Pippi as a side for beer, showcasing how this product expands lovely dining moments.

Unique Features of Shake Pippi

The secret behind Shake Pippi's delightful crispiness lies in Marugame Seimen's unique frying technique. Here are five standout aspects of this new offering:

1. Delightfully Crispy Texture: Marugame Seimen's udon is carefully coated in frying powder before frying, ensuring that the flavors and moisture are locked in while achieving a light and airy crunch. This innovation makes every bite a joyful experience.

2. A Taste of Tradition: The snack draws inspiration from traditional sweets enjoyed in Kagawa, aiming to deliver nostalgia with a modern twist.

3. Customizable Experience: Each customer can choose from various powders to shake into their Shake Pippi, making the experience personal and engaging.

4. Share the Joy: Shake Pippi is perfect for sharing among friends and family, turning any gathering into a fun and flavorful occasion.

5. Affordable Indulgence: Priced at just 190 yen per bag, Shake Pippi provides an accessible way to enjoy high-quality snacks.

Versatile Snack for Any Occasion

Shake Pippi proves to be versatile, seamlessly fitting into various moments throughout the day:

• - A Quick Break: Perfect for a pick-me-up during work or study sessions.
• - Social Gatherings: Ideal for sharing during lively gatherings with friends.
• - Evening Relaxation: Enjoyable as a snack with drinks at the end of a long day.

Flavor Choices

Shake Pippi comes in three exciting flavors:
1. Infinite Consommé Flavor: A rich blend of chicken umami and spices, creating an irresistible taste.
2. Salted Nori Flavor: Combines a crispy texture with deep seaweed flavor, perfect for nori lovers.
3. Sweet Butter Flavor: A delightful sweet powder infused with buttery goodness, guaranteed to be addictive.

The snack can be purchased individually, making it an easy choice for an on-the-go treat.

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For more information or to see the menu, visit Marugame Seimen.
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Embrace this fun twist on udon and discover a new favorite snack with Marugame Seimen's Shake Pippi!