Launching 'Tereasa Link' - A New Era of TV Viewing
The much-anticipated service, 'Tereasa Link', will officially launch on March 31, 2025. This groundbreaking initiative by TV Asahi aims to merge traditional television viewing with modern technology, enhancing the viewer experience and making it more rewarding. By connecting televisions to the internet with the 'Tereasa ID', viewers can access a wealth of services that cater to their preferences.
What is 'Tereasa Link'?
'Tereasa Link' is a novel framework that integrates internet-connected televisions with the 'Tereasa ID'. This allows viewers to benefit from a range of audience services associated with their favorite TV shows and broadcasts. The primary goal of this service is to transform the standard TV watching experience into a more enjoyable and advantageous one.
Exciting Features of 'Tereasa Link'
For Viewers:
1.
Earn Reward Points: By setting up Tereasa Link, users can participate in various campaigns that reward them with 'Tereasa Points'. Each point equates to one yen, which can be utilized for shopping on Tereasa's online store.
2.
Easy Entry for Prizes: Viewers can effortlessly participate in prize draws using their remote control, simplifying the process to join exciting giveaways.
3.
Personalized Deals: Based on viewing behavior, users will receive tailored offers and discount coupons, amplifying their watching pleasure.
For Advertisers and Companies:
1.
Targeted Advertisements: 'Tereasa Link' enables targeted advertising strategies, allowing companies to engage with their specific viewer demographic through PR emails, coupons, or surveys, thereby boosting the effectiveness of commercials.
2.
Accurate Measurement of Ad Effectiveness: Through the integration with the Tereasa ID, which has surpassed 3 million members, companies can visualize and analyze viewer behavior from ad exposure to purchase, enabling data-driven marketing.
3.
In-Depth User Analysis: The service provides detailed insights on product users based on information from Tereasa ID members. Advertisers can glean information regarding television viewing habits, family structures, interests, and preferred celebrities amongst their target audience.
Setting Up 'Tereasa Link'
Setting up 'Tereasa Link' is straightforward, provided the TV is connected to the internet:
1. While watching a TV Asahi program, press the 'd' button on your remote to access the data broadcasting screen.
2. Select the 'Tereasa Link' button from the data broadcasting menu.
3. Follow the on-screen instructions to scan the QR code with your smartphone.
4. Log in to 'Tereasa ID' on your smartphone, and your setup will be complete.
A detailed illustrative guide for the setup process is available on the official website.
Commemorative Points Campaign
In celebration of the 'Tereasa Link' launch, a point-giving campaign will run starting July 1, 2025. Users who set up Tereasa Link will receive a bonus of 500 yen worth of Tereasa Points, valid through March 31, 2026. This promotional offer allows viewers to maximize their shopping potential by utilizing points on various services like Tereasa merchandise, tickets, and video access.
Campaign Details
- - Campaign Name: 'Tereasa Link Launch Commemorative Points Campaign'
- - Duration: July 1, 2025, to March 31, 2026
- - Participation Requirement: Set Tereasa Link during the campaign timeframe to receive the reward.
Points will be granted to users meeting the campaign conditions within the respective month, and notifications will be sent via email.
Future Outlook
TV Asahi is committed to continuously evolving 'Tereasa Link' to offer increasingly enjoyable TV experiences, ensuring viewers get more value from every show they watch. Stay tuned for more developments and promotions that enhance the viewing experience!
For additional inquiries or specific conditions surrounding the service, please reach out through the provided contact form.