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A Sweet Partnership: Baby Ruth and New York Yankees

As the 2025 baseball season approaches, the iconic combination of Baby Ruth® and the New York Yankees is back for the third consecutive year, bringing fans a delightful array of limited-edition treats. This partnership has grown to become a staple for Yankee fans, known for merging the excitement of baseball with the nostalgic taste of Baby Ruth candy bars.

Baby Ruth, a classic candy bar known for its delicious blend of dry roasted peanuts, rich caramel, and smooth nougat, is set to make an unforgettable impression this year. The partnership promises exclusive offerings, including the much-anticipated Baby Ruth milkshake and the newly introduced Baby Ruth Baked Pinstripe Bars. Starting from March 24th, fans attending games at Yankee Stadium can enjoy these scrumptious treats while cheering on their team.

New Treats for a New Season

In a special offer on Opening Day, March 27th, the first 400 customers in select 7-Eleven stores will receive a complimentary Baby Ruth Baked Pinstripe Bar. Additionally, baseball enthusiasts can take advantage of a special promotion where, from March 24 to June 24, purchasing one Baby Ruth candy bar and a Baby Ruth Baked Pinstripe Bar will provide a $1 discount when using the 7Rewards app.

The excitement continues with the announcement of Yankees Fireworks Night, scheduled for June 27 against the Athletics. This event, generously sponsored by Baby Ruth, promises to be one of the highlights of the Yankees' promotional calendar. Following the game, fans will be treated to an extraordinary fireworks display, adding to the electric atmosphere of a Yankees night at the stadium.

Sweet Nostalgia and Modern Treats

Neal Finkler, Vice President of Marketing for Ferrero Mainstream Chocolate portfolio, expressed great enthusiasm about this continuing partnership: "Baby Ruth and the New York Yankees are iconic American brands, and we're thrilled to bring back fan-favorite treats. Every sweet moment at the Stadium should make fans feel like MVPs."

The Baby Ruth milkshake will once again make its debut this season. The shake features a delightful concoction of creamy chocolate ice cream, chocolate sprinkles, rich chocolate drizzle, and whipped cream, all topped with a generous Baby Ruth bar, sure to be an instant favorite among attendees.

Yankee Stadium's Senior Vice President of Strategic Ventures, Marty Greenspun, highlighted the popularity of last year’s Baby Ruth milkshake, stating that it stood out as one of the menu's most loved items. He assured fans that they can expect to find the shake available at every Yankees game this season, along with the ever-popular Baby Ruth candy bars at various concession stands.

Stay Connected for More Updates

Fans are encouraged to follow the social media platforms of Baby Ruth to stay informed about all the latest promotions, treats, and exclusive offers throughout the season. With this partnership, the fusion of sports and sweet treats will surely amplify the experience of every Yankee game.

About Baby Ruth®: Established in Chicago in 1921, this candy bar has delighted consumers for over a century with its delectable taste. For more updates, follow Baby Ruth on Facebook, Twitter, and Instagram.

About Ferrero: Founded in Alba, Italy in 1946, Ferrero has grown into one of the largest sweet-packaged food companies globally, boasting brands like Nutella®, Kinder®, and Ferrero Rocher®. Their rich heritage and commitment to quality continue to resonate worldwide.

About The New York Yankees®: With a legacy that began in 1903, the Yankees are the most successful franchise in Major League Baseball. From winning 27 championships to their iconic interlocking 'NY' logo, they represent a brand synonymous with excellence in sports. More information can be found at yankees.com.

Get ready for a season filled with excitement as Baby Ruth and the New York Yankees swing into action, combining sports passion with sweet indulgences!