#New York #Buchanan's Whisky #Summer Campaign #Rauw Alejandro

Buchanan's Whisky and Rauw Alejandro Launch Asados Unidos

Buchanan's Blended Scotch Whisky has officially kicked off the summer with an exciting new campaign, Buchanan's Asados Unidos. Partnering with the globally recognized Puerto Rican superstar, Rauw Alejandro, Buchanan's invites music lovers and grill masters from all backgrounds to join in this vibrant celebration of culture and flavors.

Celebrating Culture through Flavor

The Asados Unidos campaign is not just a promotional endeavor; it represents a cultural celebration that unites Hispanic traditions around the grill. Buchanan’s aims to engage with 200%ers—individuals who blend their Hispanic and American identities—by igniting friendly debates about who commands the best grilling techniques. From carne asada to parrillada, everyone's voice counts in this culinary conversation.

Rauw Alejandro, who is renowned for his ability to mix different musical styles, resonates with the spirit of Buchanan's. His connection with fans through rhythm and flavors further enriches the campaign’s narrative. While discussing the importance of gatherings that fill tables with laughter, music, and delectable grilled meals, Rauw states, "Desde mi niñez, Parrilladas siempre han sido parte de mi cultura y mi gente" (