#Japan #Tokyo #Kirin Hyoketsu #Summer Festival #Mayu Hotta

Kirin Hyoketsu's New Summer CM Featuring Mayu Hotta

Kirin Brewery Co., Ltd. has unveiled a new TV commercial featuring actress Mayu Hotta as part of their ongoing campaign for Hyoketsu, a brand known for its refreshing taste and juicy fruit flavors since its launch in 2001. The commercial titled 'Hyoketsu: Preparing for the Summer Festival' will begin airing nationwide starting July 14, 2023.

Commercial Overview

The scene opens on the eve of the summer festival, showcasing a lively seaside venue bustling with preparation. Hotta is seen carrying shopping bags, greeting acquaintances, and navigating through busy stalls in anticipation of the festival. In this cheerful setting, she and her childhood friends are getting ready to run a grilled corn stall. Eventually, when they arrive at their location, one friend, Rika, notices another childhood friend, Tomo, who has already finished setting up and is enjoying a drink.

Feeling a bit envious, Hotta rushes over, quickly finishing her tasks to join Tomo for a refreshing Hyoketsu drink. The commercial captures the spirit of summer excitement, emphasizing that enjoying beautiful moments just becomes even better with Hyoketsu. The tagline, 'Deliciousness equals happiness,' resonates throughout the cheerful gathering of friends.

The commercial artfully combines the delightful preparation of the festival with the uplifting music of Arata Manako, whose song, 'Sainara,' accompanies the visuals, adding another layer of joy to the narrative.

Insights from Mayu Hotta

In a recent interview, Hotta shared her thoughts about starring in the new CM. She expressed her excitement over experiencing a film production approach for the first time, stating, “Shooting with film was a memorable experience, and the dynamic between the actors and extras created a genuine atmosphere that added to our great memories.” When she learned she would be the face of the Hyoketsu campaign, Hotta felt happiness related to her family, who celebrated by stocking up on Hyoketsu at home.

Hotta reminisced about her love for summer festivals from her youth: “I’ve always enjoyed participating in local summer festivals. Although it’s rare now due to my work, this shoot felt like a delightful return to those days.” As they wrapped up their preparation scenes, the joyous camaraderie among friends became another highlight of the experience.

Future Aspirations

Looking ahead, Hotta mentioned her desire to experience more summer activities like beach outings and stand-up paddleboarding at her hometown, Lake Biwa. Her reflections also show her thoughtful inclination as she plans to reconnect with her childhood friends at summer festivals and fireworks, somewhat echoing the spirit of Hyoketsu.

As she celebrates her 10th anniversary in the acting industry, Hotta aims to embrace the same curiosity and excitement for new experiences she had a decade ago. “I would tell my younger self to maintain that fearless approach to challenges,” she shared.

About Arata Manako

The song featured in this commercial is from Arata Manako, a rising singer-songwriter renowned for her folk-inspired sound rooted in country and acoustic genres. Manako, who recently transitioned to using her real name as an artist, has gained acknowledgment for her lyrical depth and emotional delivery. Fans can look forward to her upcoming full album releasing in May 2024.

Special Event Announcement

Additionally, from August 1 to 3, 2023, Kirin will host an immersive event called 'Hyoketsu Ice Magic' in Shibuya, Tokyo. This event will allow attendees to experience a unique chilling phenomenon of Hyoketsu drinks, enhancing summer enjoyment further. Participants can purchase exclusive kits to try this extraordinary experience, promising a refreshing summer celebration.

Kirin Hyoketsu continues to innovate, bringing excitement into the summer while reminding everyone that simple joys are heightened through shared experiences with friends and family. Keep an eye on this dynamic campaign, and raise your glasses to summer happiness with Hyoketsu!