Mate: A New Dog Care Brand Showcases Innovations at Lifestyle Week in Tokyo

Experience Mate at the 29th Lifestyle Week in Tokyo

The emerging dog care brand, Mate, is set to make waves as it participates for the very first time in the 29th Lifestyle Week (Summer) from June 24 to 26, 2026 at Tokyo Big Sight. Operated by good Inc., based in Meguro, Tokyo, Mate aims to redefine the relationship between dogs and humans. The brand will be showcased in the #Pet Lifestyle Zone, inviting visitors to engage with its flagship product, the brush-integrated dry shampoo, among other innovative creations.

Key Highlights at the Mate Booth

Join us at booth number L30-042 to witness the latest products and discuss exciting business opportunities. Here's what you can expect:

1. Mate Dry Shampoo

Get hands-on with the Mate Dry Shampoo, designed seamlessly with a built-in brush. This product allows you to wash your dog effectively without water - simply apply the shampoo and wipe with a dry paper towel. Composed of 99% natural ingredients, it caters to everyday grooming needs and is suitable for senior dogs as well.

2. Mate Digital Dog Tag

Experience the groundbreaking Digital Dog Tag that provides crucial pet information at the tap of a smartphone. Previously distributed in beta versions at events, the digital tag is now enhanced for user functionality, aiming to connect to a broader database and community activities, elevating the pet ownership experience.

3. New Product Launches

Exciting new prototypes will also debut at the event, including:
- A safety lead designed for worry-free walks.
- A plate aimed at reducing risk in daily pet care.
- Comfortable, body-friendly clothing for dogs.

Images for the development products are for illustration purposes only.

4. Business Meetings

Retailers and e-commerce buyers are invited to explore exclusive business arrangements. Learn about wholesale conditions, custom orders, partnerships, and the use of digital dog tags within your business strategy. Pre-scheduled appointments are currently being accepted.

About Mate

Mate's mission is to create a society where dogs and humans can thrive together, emphasizing the essentials of daily dog ownership through thoughtful design and service. They aim to address what is genuinely needed for life with a dog, crafting solutions that enhance the relationship between pets and their owners.

For more information about Mate, visit their official website and check out their Instagram @mate.cute.