#USA #Chicago #Chicago Auto Show #McCormick Place #CATA

Get Ready for the 2026 Chicago Auto Show!

The Chicago Auto Show, one of the most anticipated events in the automotive industry, is set to return to McCormick Place from February 7-16, 2026. This year marks the show's 118th edition and promises to set new standards in auto exhibitions. Produced by the Chicago Automobile Trade Association (CATA), the event will showcase innovative vehicles and provide engaging experiences for attendees.

Evolving Experiences Await

Chairman Jason Roberts of the Chicago Auto Show expressed enthusiasm about the upcoming event, emphasizing that every year the show evolves to provide a cutting-edge experience. In 2026, attendees can expect the integration of immersive test drives, advanced vehicle technology, and a host of interactive opportunities that enhance the exploration of mobility's future in a fun, hands-on way.

Inside the venue, several indoor test tracks will allow visitors to experience the latest automotive models directly. The Chicago Drives Electric track will once again offer a glimpse into electrification with a showcase of all-electric and hybrid vehicles. Ford's Built Wild track will demonstrate the Bronco's capabilities, while Jeep enthusiasts can navigate the signature off-road course from Camp Jeep.

A post-show survey revealed that the Chicago Auto Show plays a crucial role in consumer decision-making—35% of 2025 attendees reported purchasing a vehicle shortly after attending, with 84% citing the show as influential in their choices.

New Attractions and Experiences

To further elevate the experience, the 2026 show introduces a brand-new exhibit named Chi-Town Alley, which celebrates Chicago's vibrant automotive culture. This immersive area will highlight the creativity and pride of local automotive enthusiasts, showcasing performance cars, custom modifications, and unique vehicles that represent diverse communities.

Returning events and themed days will enrich the auto show experience. Notable highlights include:

• - Exclusive VIP Tours on February 6, offering a special behind-the-scenes look guided by industry experts.
• - Miles Per Hour Run on February 8, allowing runners to experience a 2.4-mile loop inside McCormick Place before public hours.
• - Automotive Career Day on February 10, aimed at educating attendees about careers in the automotive industry.
• - First Responders and Military Appreciation Day on February 11, providing free admission for active and former military personnel and first responders.
• - A Food Drive benefiting local charities, encouraging attendees to contribute to a worthy cause while attending the show.
• - Chicago Friday Night Flights on February 13, featuring an evening of indoor craft beer sampling with full access to the show.

Overlanding Chicago is making a comeback, targeting outdoor lifestyle enthusiasts with a dedicated space for specialized vehicles and products. Additionally, the Family Zone returns to entertain families, providing a safe environment for children to engage and play while experiencing the show.

The Significance of the Chicago Auto Show

CATA General Manager Jennifer Morand emphasized the importance of hands-on experiences, showcasing that when consumers can compare vehicles and interact with brands directly, it fosters confidence leading to purchases. The addition of Chi-Town Alley and the return of beloved attractions illustrates the show’s commitment to creating a dynamic, consumer-focused environment.

Mark your calendars! The media preview will take place on February 5-6, followed by the charity gala First Look for Charity, which has raised over $65 million for local charities since its inception. This event promises gourmet food, entertainment, and even the chance to win a new Chevrolet Equinox or Toyota Land Cruiser Hybrid.

Tickets go on sale now! Adult tickets are $20, savers (seniors and children) at $15, and complimentary entry for kids under 3. Daily opening is at 10 a.m. Visit ChicagoAutoShow.com for tickets and details. Don't miss your chance to be part of this iconic automotive event!

About the Chicago Auto Show

First hosted in 1901, the Chicago Auto Show is the longest-running auto exposition in North America. Produced by the Chicago Automobile Trade Association since 1935, it continues to engage and captivate audiences. More updates and information are available on ChicagoAutoShow.com.