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Introducing AMAIZIN: A Revolutionary PR Assessment Service

On August 29, PXC Corporation, in partnership with its subsidiary Untrot, launched a groundbreaking service known as AMAIZIN (アメイジン) Media Assessment. This new offering combines the expertise of former newspaper and television reporters with advanced generative AI tools to quantitatively evaluate how newsworthy a company’s services and initiatives are across six key criteria.

Addressing PR Challenges

In the realm of public relations, businesses often grapple with pressing questions such as, "Is my company’s service appealing enough for media coverage?" and "Is my PR strategy genuinely effective?" The AMAIZIN Media Assessment emerges as a novel solution, aiming to provide concrete support to address these concerns. Developed through collaboration between PXC, which specializes in generative AI, and Untrot, a PR firm with an impressive track record of over 5,000 media placements, AMAIZIN is designed to diagnose a company’s media appeal from a dual perspective: a seasoned journalist's viewpoint and AI-enhanced analytics.

How It Works

This service utilizes a unique approach wherein former journalists assess the ease with which a company can be featured in the media. An AI-driven analysis complements this assessment, quantifying findings across six criteria on a five-point scale (from 1.0 to 5.0). The results culminate in a report that includes an overall rating (A to D, with plus or minus designations) along with insights on areas for improvement and strategies to enhance media outreach.

The Assessment Process

1. Media Perspective Evaluation: Professionals with journalistic backgrounds leverage AI to provide insights focused on whether the media would find the service engaging.
2. Quantitative Reporting: The assessment is based on six evaluation criteria including societal relevance, uniqueness, narrative strength, and timeliness, quantified on a five-point scale, making the evaluation easy to share within teams.
3. Strategic Recommendations: Results are followed by an online feedback meeting where specific PR strategies, improvement points, and targeted media suggestions are discussed, ensuring actionable takeaways.
4. Comprehensive Support: Post-assessment, clients have the option to engage in the AMAIZIN for PR plan, which includes assistance with press release drafting and media relations for an additional fee, providing a suite of support throughout the PR process.

Pricing Details

The AMAIZIN Media Assessment is available at a price of 100,000 JPY (excluding tax), which encompasses:

• - The assessment conducted by a former journalist
• - A detailed report with quantifiable results
• - One-on-one feedback session (1 hour)

User Testimonials

Feedback from early users of the service showcases its effectiveness:

• - Manufacturing Sector (Rating: B+): “The assessment clarified previously vague bottlenecks such as the connection to societal issues and specific anecdotes. I realized there’s ample opportunity to engage with the media depending on our narrative angle.”
• - Construction Sector (Rating: A): “I learned for the first time that our employee workstyle reforms could be a ‘societal theme’. After implementing the suggestions, we received interview requests from previously uncontacted media outlets.”

About PXC and Untrot

PXC Corporation

• - Headquarters: 4-19-9 Taito, Taito-ku, Tokyo 110-0016, Japan
• - Website: PXC
• - CEO: Kenichi Sugano
• - COO: Mitsuru Iizawa

PXC combines 50 years of industry knowledge with cutting-edge technology to support clients in sales promotion and marketing efforts.

Untrot Corporation

• - Headquarters: 2-2-5 Higashi-Nihonbashi, Chuo-ku, Tokyo 103-0004, Japan
• - Website: Untrot
• - Representative: Naoki Ueda

Untrot is a PR agency staffed by former media professionals, offering substantial support in PR activities to over 100 companies, spanning from large corporations to local small businesses.

Conclusion

The AMAIZIN Media Assessment represents a significant leap forward in PR strategy optimization, merging traditional media knowledge with the latest AI technologies to empower businesses in the ever-evolving media landscape. For more details, visit the service's official page.