STRY and Healy Unite
2026-01-31 15:08:20

STRY Partners with Healy to Facilitate Entry into Japanese Market

STRY Partners with Healy for Japanese Market Expansion



In an exciting development for the sports technology sector, STRY, headquartered in Tokyo and led by CEO Hiroshi Sakamoto, has announced its partnership with Healy, a company dedicated to innovation in sports tech based in China. This collaboration marks the beginning of Healy's venture into the Japanese market, facilitated through STRY's extensive support services.

The Context of the Partnership



The arrival of technology-driven services in the sports and healthcare fields has seen a surge in interest within Japan in recent years. However, many exceptional overseas products and services often struggle to penetrate the Japanese market due to its distinctive business practices, market structures, and regulatory framework. This has created a challenge for foreign enterprises seeking to establish a foothold in this promising landscape.

Recognizing this need, STRY has built a track record of providing cross-border business support and facilitating the establishment of enterprises that connect Japan and the global market. The company's expertise will now be utilized to help Healy expand its sports tech offerings in Japan, ensuring a smoother integration into this unique market.

Key Elements of the Partnership



STRY will extend its support to Healy in several critical areas:

1. Designing Business Strategies
- STRY will assist in developing tailored business strategies that align with the specific demands of the Japanese marketplace.

2. Facilitating Partnerships
- The agency will serve as a liaison to foster relationships between Healy and local Japanese enterprises, enhancing collaborative opportunities.

3. Marketing and Branding Support
- STRY will provide strategic marketing and branding guidance to ensure Healy's products effectively resonate with Japanese consumers.

4. Operational and Implementation Assistance
- Finally, STRY will aid Healy in navigating the practicalities of launching operations and distributing products within Japan.

Through these comprehensive supports, Healy aims to offer services and products that are well-suited to the needs of the Japanese market.

Future Prospects



Both STRY and Healy are committed to delivering fresh value to Japan's sports and healthcare sectors through this partnership. Looking ahead, they anticipate creating pilot projects and case studies to implement in the local market, as well as pursuing long-term collaborative ventures that will further solidify Healy's presence in Japan.

About Healy



Healy is a Chinese-based enterprise that focuses on the sports tech sector, striving to create novel value propositions through technology-driven solutions in the realm of sports and health. To discover more about their initiatives, visit their official site.

About STRY



STRY specializes in cross-border business support, effectively bridging the gap between Japanese and foreign enterprises. Their services encompass everything from the design of business strategies to the execution of operational plans, ensuring smooth transitions for companies entering new markets.


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Topics Business Technology)

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