Kroger Collaborates with LLS to Transform Pediatric Cancer Treatment

Kroger's Partnership with the Leukemia & Lymphoma Society

In a powerful collaboration aimed at improving the lives of children battling blood cancer, Kroger's Dallas Division is joining forces with the Leukemia & Lymphoma Society (LLS) to support the Dare to Dream Project. This initiative seeks to revolutionize treatment methods for pediatric cancer patients and ensure that their needs are met with compassion and innovation. From May 14 to June 3, 2025, shoppers at over 110 Kroger locations in North and East Texas and Louisiana will have the opportunity to contribute to this noble cause by making donations at checkout.

The funds raised during this campaign will be directed towards research into safer and less toxic treatments specifically designed for young patients. This is crucial as only a small fraction of cancer drugs have received approval for use in children, and many survivors face serious long-term health complications from their treatments. LLS aims to alter this landscape, providing hope for better outcomes for children diagnosed with blood cancers.

Jim Brewer, Vice President of the Dare to Dream Project at LLS, expressed gratitude for the partnership, stating, “This collaboration with Kroger is critical to our mission of transforming treatment and care for kids who are facing blood cancer. With the support we receive from Kroger, we can continue our work towards ensuring that these patients receive the necessary, age-appropriate treatments that they deserve.”

The Dare to Dream Project

The Dare to Dream Project is an ambitious $175 million campaign focused on advancing global research into pediatric blood cancers. It emphasizes the importance of advocacy and healthcare policy changes while expanding free support and educational resources for families affected by these serious illnesses. By harnessing the power of innovation and collaboration, LLS hopes to accelerate the development of new treatments while simultaneously providing essential resources to families navigating these difficult times.

Since its inception, the Dare to Dream Project has made significant strides in pediatric cancer research. This includes launching the first-ever pediatric AML Data Commons, a platform that standardizes data reporting across the globe, and initiating the first acute leukemia LLS PedAL Master Clinical Trial. This groundbreaking trial matches patients with the most suitable treatments based on their specific tumor biology.

Kroger’s Commitment to Community and Health

Kroger is committed to its core purpose of “Feeding the Human Spirit,” with a strong focus on community service and social responsibility. With a workforce of around 13,000 associates, Kroger is not only dedicated to providing quality grocery products but also aims to foster relationships that enhance the lives of their customers. Their ambition to achieve #ZeroHungerZeroWaste by 2025 speaks volumes to their commitment to support community well-being.

In conjunction with LLS, Kroger will play a pivotal role in raising awareness about the challenges faced by pediatric cancer patients, along with the importance of supporting research for safer treatment options. By donating at the designated Kroger locations, shoppers are not only purchasing groceries but are also participating in a larger effort to bring about transformative changes in cancer care.

About LLS

The Leukemia & Lymphoma Society has been a beacon of hope for blood cancer patients and their families for over 75 years. As the world’s leading organization dedicated to curing blood cancers, LLS accelerates research, advocates for accessible care, and offers free support to patients. Their motto reflects their dedication: “Cure blood cancer and improve the quality of life for all patients and their families.” For more information about LLS, visit their official site or reach out to their Information Resource Center.

Conclusion

The collaboration between Kroger and the Leukemia & Lymphoma Society emphasizes the power of community engagement in addressing critical health issues. As donations pour in during this fundraising campaign, both organizations stand united in their mission to ensure a brighter, healthier future for children facing blood cancer. This partnership serves as a reminder that together, we can make a significant difference in the lives of those in need.