#Japan #Fuchu #Pulled Pork #Moranbong #Kimbap

Moranbong's New Frozen Kimbap: A Delicious Revamp for Year Two

Moranbong Co., Ltd., based in Fuchu, Tokyo, is all set to introduce revamped versions of its popular frozen kimbap. Beginning March 1, 2026, fans can enjoy the delicious taste of their "Gugishiri Pul-Gogi Kimbap," "Gugishiri Namul Kimbap," and "Gugishiri Chapche Kimbap" made even better than before!

Key Renovations

The major improvements in the kimbap products include:
1. Enhanced ingredients and flavor profiles, ensuring maximum satisfaction.
2. A new blend of rice incorporating fiber-rich wheat, promoting better texture and health benefits.
3. Cooking time reduced from 19 to approximately 13 minutes, making meal prep quicker.
4. Improved visibility with a new vertically and horizontally designed packaging.

Product Highlights

Gugishiri Pul-Gogi Kimbap
This kimbap features a robust, authentic taste of bulgogi paired with four colorful ingredients, delivering a filling, handmade experience. The enhancement involves an increased amount of bulgogi for a richer taste.

Gugishiri Namul Kimbap
A delightful vegetarian option boasting four types of namul infused with sesame oil and garlic, providing a deeply savory flavor. The updated version incorporates a taste inspired by the top-selling "Well-Being Vegelife Namul no Moto" for an elevated richness.

Gugishiri Chapche Kimbap
This kimbap combines beef, glass noodles, and three additional ingredients, creating a satisfying handmade meal with a sweet and savory soy sauce flavor. The revamp notably increases the amount of glass noodles, enhancing the unique texture.

Background of Development

As the trend for "ingredient-rich" kimbap specialist shops grows in Japan, many consumers are drawn to the variety of tastes and choices available. Kimbap awareness has risen significantly, with over 70% recognition among various Korean cuisines.

Moranbong's Gugishiri Kimbap has already gained popularity for its authentic, packed ingredient experience. The latest enhancements maintain the integrity of this appeal while refining the seasoning, rice, cooking time, and packaging design. The goal is to offer customers a more satisfying kimbap, while also emphasizing an array of options that evoke the joy of choosing, akin to what Kimbap specialty stores offer.

Suggested Selections

• - Feeling Hungry? Opt for the rich, meat-packed "Pul-Gogi Kimbap."
• - Looking for a Healthy Bite? Try the vegetable-rich "Namul Kimbap" infused with sesame oil.
• - Want Both? Go for the "Chapche Kimbap," filled with flavorful glass noodles for a balance of health and satisfaction.

Vision from Development Team

The team behind Moranbong is passionate about delivering kimbap that showcases delicious ingredients, colorful aesthetics, and authentic flavor. This renewal is intended to introduce even more people to the joy of their Gugishiri Kimbap. With the aim of providing an authentic Korean taste with higher satisfaction, the product was created through extensive experimentation and feedback. The frozen kimbap allows individuals to effortlessly enjoy traditional Korean flavors at their convenience, fitting seamlessly into busy lives. Moranbong hopes to spread the accessibility of kimbap as an integral part of Korean cuisine to dining tables everywhere.

Product Overview

• - Names of Products: Gugishiri Pul-Gogi Kimbap, Gugishiri Namul Kimbap, Gugishiri Chapche Kimbap
• - Contents: 250g (10 pieces per roll)
• - Case Quantity: 10 packs
• - Storage Method: Keep frozen at or below -18 °C
• - Shelf Life: 360 days
• - Suggested Retail Price: 750 JPY (tax excluded) / 810 JPY (tax included)