Kagayaki Outa Becomes Brand Ambassador for nake Makeup Line Focused on Natural Beauty
The renowned drugstore and pharmacy company Matsukiyo Cocokara announced that popular talent Kagayaki Outa has become the brand ambassador for their private label cosmetics brand, nake, starting February 19. nake specializes in products that help users achieve an ideal no-makeup look with the concept of 'トトノエメイク' or 'makeup that perfects your skin,' appealing to individuals who seek a more natural appearance. Kagayaki Outa's natural beauty and ability to resonate with the brand's philosophy made him the perfect fit for this role.
Nake aims to break gender and age barriers to provide cosmetics that enhance one's natural beauty. The brand is dedicated to helping everyone feel confident about their skin without heavy makeup. With over 3,600 stores across Japan and a growing presence in Asia, Matsukiyo Cocokara is set to make a significant impact in the beauty industry with products that are accessible to all.
Upon his appointment, Outa expressed his excitement, saying, 'It's a great honor to be the ambassador for nake. My personal makeup philosophy is to create a natural impression, which aligns perfectly with the idea of トトノエメイク. I believe that achieving one’s ideal state without the heaviness of makeup can boost confidence for everyone, regardless of gender.' He encouraged potential customers to try the products, emphasizing that he looks forward to sharing the brand's魅力 (charm) with more people.
Born on May 7, 2004, in Hokkaido, Japan, Kagayaki Outa is a current university student known for his unique talents, including nunchaku. In 2023, he gained recognition as a finalist in the prestigious 36th Junon Boy Contest and has advanced through rigorous auditions for the idol group timelesz. Juggling academia and his artistic pursuits, he continues to thrive in both arenas, proving his versatility.
The key visual campaign for nake was crafted with the theme of 'a cozy home date during a relaxing weekend afternoon.' The set was styled to convey transparency, relaxation, and ease. Although Outa appeared a bit nervous during his first-ever commercial shoot, he gradually became more comfortable, showcasing a range of natural expressions and poses. His unique blend of natural beauty and elegance perfectly encapsulates the essence of nake's brand identity.
Nake offers a range of products from base makeup to pointed cosmetics that reflect a commitment to creating an effortless beauty experience. The focus is on enhancing features while maintaining a fresh and understated appearance, allowing individuals to celebrate their uniqueness.
For more information, customers can reach out to the customer service department via the free dial at 0120-845-533, available from 9:00 AM to 10:00 PM, year-round.
Nake and Its Vision
Nake aims to break gender and age barriers to provide cosmetics that enhance one's natural beauty. The brand is dedicated to helping everyone feel confident about their skin without heavy makeup. With over 3,600 stores across Japan and a growing presence in Asia, Matsukiyo Cocokara is set to make a significant impact in the beauty industry with products that are accessible to all.
Kagayaki Outa's Statement
Upon his appointment, Outa expressed his excitement, saying, 'It's a great honor to be the ambassador for nake. My personal makeup philosophy is to create a natural impression, which aligns perfectly with the idea of トトノエメイク. I believe that achieving one’s ideal state without the heaviness of makeup can boost confidence for everyone, regardless of gender.' He encouraged potential customers to try the products, emphasizing that he looks forward to sharing the brand's魅力 (charm) with more people.
About Kagayaki Outa
Born on May 7, 2004, in Hokkaido, Japan, Kagayaki Outa is a current university student known for his unique talents, including nunchaku. In 2023, he gained recognition as a finalist in the prestigious 36th Junon Boy Contest and has advanced through rigorous auditions for the idol group timelesz. Juggling academia and his artistic pursuits, he continues to thrive in both arenas, proving his versatility.
Behind the Scenes of the Campaign
The key visual campaign for nake was crafted with the theme of 'a cozy home date during a relaxing weekend afternoon.' The set was styled to convey transparency, relaxation, and ease. Although Outa appeared a bit nervous during his first-ever commercial shoot, he gradually became more comfortable, showcasing a range of natural expressions and poses. His unique blend of natural beauty and elegance perfectly encapsulates the essence of nake's brand identity.
Nake Product Line Overview
Nake offers a range of products from base makeup to pointed cosmetics that reflect a commitment to creating an effortless beauty experience. The focus is on enhancing features while maintaining a fresh and understated appearance, allowing individuals to celebrate their uniqueness.
For more information, customers can reach out to the customer service department via the free dial at 0120-845-533, available from 9:00 AM to 10:00 PM, year-round.
Topics Consumer Products & Retail）
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