Gracenote Revolutionizes Sports Viewing with Enhanced Streaming Features for TV Platforms
In an era where sports fans crave more than just live game coverage, Gracenote is taking the lead in enhancing the viewer's experience. The content data division of Nielsen has rolled out significant upgrades to its Gracenote On Sports solution, which now encompasses over 160 sports leagues across 50 countries. This innovative system integrates various types of content related to sports, from documentaries to event highlights, creating a centralized sports hub for viewers.
The recent enhancements aim to keep viewers engaged by providing seamless access to diverse sports-related content. In addition to live game broadcasts, fans can now effortlessly find sports documentaries, game recaps, and analyses all in one place. This integration not only enriches the viewing experience but also personalizes it through high-quality imagery of teams and athletes, adding a visually rich dimension to user interfaces.
As the popularity of sports documentaries surges—a staggering 260% increase in viewing minutes between 2021 and 2024—the demand for engaging sports content continues to grow. Gracenote's strategic enhancements make it easier for streaming platforms and cable providers to tap into this demand, thus enhancing viewer retention and monetization opportunities.
Gracenote's solution is designed to bridge the gap for casual viewers and die-hard fans alike. Users can now access content related to live game airings, allowing fans to engage more deeply with their beloved sports while also attracting newcomers. This facet of the platform connects users with related programming, such as scripted and documentary television shows that highlight specific sports leagues or teams, as well as 'shoulder content'—programming that complements live events.
The power of Gracenote On Sports goes beyond just providing content; it offers universal search capabilities and sports hub experiences by supplying enriched sports data, including real-time schedules and comprehensive league and team information, all accessible through a single application programming interface (API). This streamlined implementation is not only efficient but also facilitates deeper engagement with sports, catering to fans' evolving preferences and viewing habits.
Tyler Bell, SVP of Product at Gracenote, elaborated on this evolution, stating, "Consumers are engaging with sports content in every way possible. Platforms have big opportunities to become go-to sports hubs for these valuable users, and Gracenote is uniquely positioned to help them realize these ambitions."
With its unmatched coverage of popular sports leagues like the NFL, NBA, Premier League, and Formula 1, Gracenote’s On Sports solution offers TV providers a competitive edge in delivering enriched sports experiences that attract and retain viewers. This approach not only strengthens user engagement but also enhances advertising prospects and content library monetization—critical factors in today’s competitive landscape.
The excitement surrounding these advancements will be highlighted at CES 2026, where Gracenote will demonstrate its On Sports capabilities by appointment. This significant platform will offer insights into how these new features can fortify viewer engagement across the spectrum of sports enthusiasts, further solidifying Gracenote's pivotal role in the sports content ecosystem.
With the landscape of sports consumption continually evolving, Gracenote's latest innovations herald a new era in how fans will interact with their favorite teams and athletes—transforming casual engagement into passionate fandom and creating lasting connections through unified sports content.
The recent enhancements aim to keep viewers engaged by providing seamless access to diverse sports-related content. In addition to live game broadcasts, fans can now effortlessly find sports documentaries, game recaps, and analyses all in one place. This integration not only enriches the viewing experience but also personalizes it through high-quality imagery of teams and athletes, adding a visually rich dimension to user interfaces.
As the popularity of sports documentaries surges—a staggering 260% increase in viewing minutes between 2021 and 2024—the demand for engaging sports content continues to grow. Gracenote's strategic enhancements make it easier for streaming platforms and cable providers to tap into this demand, thus enhancing viewer retention and monetization opportunities.
Gracenote's solution is designed to bridge the gap for casual viewers and die-hard fans alike. Users can now access content related to live game airings, allowing fans to engage more deeply with their beloved sports while also attracting newcomers. This facet of the platform connects users with related programming, such as scripted and documentary television shows that highlight specific sports leagues or teams, as well as 'shoulder content'—programming that complements live events.
The power of Gracenote On Sports goes beyond just providing content; it offers universal search capabilities and sports hub experiences by supplying enriched sports data, including real-time schedules and comprehensive league and team information, all accessible through a single application programming interface (API). This streamlined implementation is not only efficient but also facilitates deeper engagement with sports, catering to fans' evolving preferences and viewing habits.
Tyler Bell, SVP of Product at Gracenote, elaborated on this evolution, stating, "Consumers are engaging with sports content in every way possible. Platforms have big opportunities to become go-to sports hubs for these valuable users, and Gracenote is uniquely positioned to help them realize these ambitions."
With its unmatched coverage of popular sports leagues like the NFL, NBA, Premier League, and Formula 1, Gracenote’s On Sports solution offers TV providers a competitive edge in delivering enriched sports experiences that attract and retain viewers. This approach not only strengthens user engagement but also enhances advertising prospects and content library monetization—critical factors in today’s competitive landscape.
The excitement surrounding these advancements will be highlighted at CES 2026, where Gracenote will demonstrate its On Sports capabilities by appointment. This significant platform will offer insights into how these new features can fortify viewer engagement across the spectrum of sports enthusiasts, further solidifying Gracenote's pivotal role in the sports content ecosystem.
With the landscape of sports consumption continually evolving, Gracenote's latest innovations herald a new era in how fans will interact with their favorite teams and athletes—transforming casual engagement into passionate fandom and creating lasting connections through unified sports content.
Topics Entertainment & Media）
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