BE:FIRST Collaborates with Unilever for Massive Art Campaign Launch
In a remarkable crossover, Unilever Japan has partnered with the dance and vocal group BE:FIRST to kick off their innovative campaign titled '#DRAW_YOURSELF,' set to launch on November 1, 2025. The collaboration features the artistic supervision of Marihana Suzuki from Reflect Art Co., Ltd., a Tokyo-based comprehensive art company that aims to create opportunities for individuals to connect through art.
The core theme of this campaign is self-expression and the beauty that emerges when diverse identities meet. This is vividly portrayed through BE:FIRST's new song 'Secret Garden,' which serves as the campaign's anthem. On October 23, a captivating web commercial (WEBCM) depicting the art creation process was released, showcasing the group in the throes of creativity.
Marihana Suzuki oversaw the creation of an enormous art piece on a canvas towering approximately 2.7 meters high. Each member of BE:FIRST expressed their thoughts freely with their brushes, all under the guiding theme of a 'garden.' This artwork draws inspiration from Unilever's essential message 'Be Yourself' as well as the title of the collaboration song, 'Secret Garden.'
The garden symbolizes a harmonious landscape born of various elements: flowers, plants, light, and wind—showing that true beauty arises from embracing one's individuality. As the creation unfolded, the colors of each BE:FIRST member's unique personality blended together to form a single artistic piece, perfectly embodying the '#DRAW_YOURSELF' message.
The collaborative themes of individuality and diversity championed by Unilever Japan and BE:FIRST resonate deeply with Reflect Art’s philosophy: 'Creating the first sparks of art' and 'Bringing art into everyday life.' The objective is to make art a relatable experience for everyone, not solely a realm for select individuals.
Through this collaboration, the personalities of artists, companies, and fans intertwined, allowing everyone to explore the joy of expression and introducing art into their daily lives in the process.
To experience the full impact of the '#DRAW_YOURSELF' campaign, check out the varied video content:
Reflect Art is committed to creating the first sparks of art in everyday life. With its corporate philosophy of reflecting art to foster a rich future, the company is based in Taito, Tokyo. They collaborate with artists to develop innovative projects and continue working towards a sustainable society that thrives on artistic expression.
- Manufacturing and wholesale of commemorative and gift items
- Business consulting related to art to leverage artistry for enterprises
- Development and training programs based on art-related skills.
The core theme of this campaign is self-expression and the beauty that emerges when diverse identities meet. This is vividly portrayed through BE:FIRST's new song 'Secret Garden,' which serves as the campaign's anthem. On October 23, a captivating web commercial (WEBCM) depicting the art creation process was released, showcasing the group in the throes of creativity.
Embracing Individuality Through Art
Marihana Suzuki oversaw the creation of an enormous art piece on a canvas towering approximately 2.7 meters high. Each member of BE:FIRST expressed their thoughts freely with their brushes, all under the guiding theme of a 'garden.' This artwork draws inspiration from Unilever's essential message 'Be Yourself' as well as the title of the collaboration song, 'Secret Garden.'
The garden symbolizes a harmonious landscape born of various elements: flowers, plants, light, and wind—showing that true beauty arises from embracing one's individuality. As the creation unfolded, the colors of each BE:FIRST member's unique personality blended together to form a single artistic piece, perfectly embodying the '#DRAW_YOURSELF' message.
Celebrating Diversity in Art
The collaborative themes of individuality and diversity championed by Unilever Japan and BE:FIRST resonate deeply with Reflect Art’s philosophy: 'Creating the first sparks of art' and 'Bringing art into everyday life.' The objective is to make art a relatable experience for everyone, not solely a realm for select individuals.
Through this collaboration, the personalities of artists, companies, and fans intertwined, allowing everyone to explore the joy of expression and introducing art into their daily lives in the process.
Web Commercial Overview
- - Cast: BE:FIRST
- - Art Supervision/Co-Creation: Marihana Suzuki
To experience the full impact of the '#DRAW_YOURSELF' campaign, check out the varied video content:
About Reflect Art Co., Ltd.
Reflect Art is committed to creating the first sparks of art in everyday life. With its corporate philosophy of reflecting art to foster a rich future, the company is based in Taito, Tokyo. They collaborate with artists to develop innovative projects and continue working towards a sustainable society that thrives on artistic expression.
Company Overview
- - Entity Name: Reflect Art Co., Ltd.
- - Location: 1F, 1-9-10 Iriya, Taito, Tokyo, 110-0013
- - Established: May 2018
- - Representative: President Ayano Fukumura
- - Business Areas:
- Manufacturing and wholesale of commemorative and gift items
- Business consulting related to art to leverage artistry for enterprises
- Development and training programs based on art-related skills.
Topics Entertainment & Media）
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