#China #Chery #Wuhu #LEPAS #L8

A New Era for Mobility: Chery's LEPAS Brand Launch

On April 24, 2025, Chery Automobile Co., Ltd. officially launched its new brand, LEPAS, at a global event themed "COLORFUL LIFE, MASTERFUL DRIVE." The unveiling of the LEPAS L8, the brand's first model, attracted over 800 dealers and media representatives from around the world, marking a significant milestone in Chery's commitment to innovate in the automotive sector.

Zhang Guibing, President of Chery International, emphasized that LEPAS represents a strategic cornerstone for Chery, combining high positioning, increased value, and market growth. This brand aims to be a pioneer in elegant mobility, leveraging cutting-edge technology and aesthetic design to redefine the automotive landscape.

Expanding Product Line

In the next three years, LEPAS plans to launch five additional models, starting with the iconic L8 SUV set to hit the market in December 2025. Following the L8, Chery will introduce the A-class urban L6, targeting metropolitan elites, and the agile A0-class L4, designed specifically for style-conscious female drivers. This expansion is part of a vision to establish a global network of 1,200 sales points and achieve an annual production and sales volume of 500,000 units, creating fresh opportunities for partners and collaborators.

Pillars of LEPAS

LEPAS is built upon four fundamental pillars that include Leopard Aesthetics Design, luxurious space, intelligent safety, and the Chery Super Hybrid technology. The L8 boasts a design inspired by the muscular contours of a sprinting leopard, merging dynamic aesthetics with mechanical philosophy. Its distinctive features, such as vertical pupil headlights and a minimalist interactive cockpit, achieve a perfect balance of power and elegance.

Enhanced with revolutionary intelligent systems and safety features, the L8 meets the dual aspirations of modern users for advanced technology and sophisticated style. Deputy CEO Zhong Wei highlighted that LEPAS will leverage Chery's existing technological foundation to transform the interaction between humans and vehicles through innovative solutions. The brand aims to offer premium mobility experiences with high added value to users worldwide.

A Strategic Shift

The global expansion of LEPAS signifies Chery's strategic evolution from a traditional automotive manufacturer to a trendsetter in the mobility space. This shift is designed not just to deliver vehicles but to establish a new automotive value landscape characterized by elegance and innovation. As Chery embraces its new identity through LEPAS, it is well-positioned to adapt to changing market dynamics and consumer expectations.

In summary, the launch of the LEPAS brand and its debut model, the L8, represents a bold step forward for Chery as it seeks to redefine future mobility through sophisticated technology and design. With ambitious plans for growth and a commitment to quality, LEPAS is set to make a significant impact in the global automotive market.