A New Era of Scholarship Programs Connecting Students and Employers
In a significant move aimed at addressing the challenges faced by both students and employers, Seeds and Growth Co., Ltd. (SAG), a consulting firm specializing in new graduate recruitment, has partnered with Gaxi, Inc., one of Japan's largest scholarship platforms. This collaboration is designed to offer students the chance to view work positively and take proactive steps toward their careers while also providing firms with opportunities to connect with previously unreachable student demographics.
The motivation behind this initiative stems from SAG's vision of creating a society where everyone can work with enthusiasm, combined with Gaxi's mission to ensure that young people do not abandon their dreams. Together, they have developed a service that genuinely aims to provide support for students, recognizing the struggles many face in the current economic climate.
In Japan, the stagnant average income, along with escalating living costs and tuition fees, has forced approximately half of all students to rely on scholarships. Gaxi's analysis reveals that while the annual cost of higher education is around 16 trillion yen, scholarships amount to only 1.6 trillion yen, covering just 10% of the need. Multiple factors, including economic and social conditions, lead many young people to abandon their aspirations. Furthermore, the pressures of balancing part-time jobs with internships often restrict students from engaging in vital career opportunities.
Meanwhile, businesses face their own dilemma in this tight job market. They are struggling to attract students who might be genuinely interested in their companies. Issues such as brand recognition disparities, industry prestige variations, and vague job descriptions complicate the recruitment process, forcing organizations to rely heavily on expensive recruitment services. As a result, many companies find themselves stuck in a loop of rising recruitment costs and an increasing dependency on these services.
To address these issues, SAG aimed to create a mechanism that allows businesses to connect with students while simultaneously supporting the younger generation. The innovative concept behind this collaboration blends SAG's pioneering recruitment event, the 'College Type Event (R)', with Gaxi's bespoke scholarship establishment service, 'Shin Scholarship'. By redirecting funds typically spent on recruitment services, companies can provide targeted support directly to students, helping to build a broader pool of prospective hires.
The 'College Type Event (R)', developed by SAG, serves as an industry-first initiative designed to prevent mismatches between companies and students. It acts as a neutral third party promoting the benefits of businesses while alleviating student concerns. It creates an invaluable venue for new graduates, lacking professional experience, to nurture essential knowledge and objective decision-making criteria when considering potential employers. The event has gained considerable traction, marking a dramatic increase in participation, with the number of events rising by approximately 15 times since its inception four years ago.
Check out the College Type Event (R) official page
'Gakuai's 'Shin Scholarship' represents a unique initiative allowing sponsors wishing to establish scholarships to turn their aspirations into reality. It encompasses the complete process from formulation to management, aiming to minimize the effort involved in creating and operating a scholarship program while maximizing support flexibility. The number of established 'Shin Scholarships' has surged, growing nearly 50 times year-over-year as more individuals and organizations contribute.
For more information on Shin Scholarship, view the press release here
This innovative service enables companies to become scholarship sponsors and connect with students (who express interest) through the 'College Type Event (R)'. The selection process leads to the provision of merit-based scholarships, with Gaxi overseeing everything from scholarship creation and promotion to evaluation and disbursement to recipients.
Ryosuke Matsubara, CEO of Gaxi Inc.: "Through scholarships, we aim to support the brave challenges undertaken by young people. The collaboration with Seeds and Growth represents a pivotal next step for students, empowering them to adopt positive views about work and enhance their connections with society. We are determined to officially construct a framework where the aspirations of businesses illuminate the paths of students, fostering a society where no one has to relinquish their dreams."
Hidetaka Kawamoto, CEO of Seeds and Growth Co., Ltd:: "Our vision is to create an environment where all companies, regardless of size or recognition, can successfully engage students. Understanding the opportunity losses faced by students due to economic constraints is crucial. This initiative aims to establish a trifecta of mutual benefits for companies, students, and society, enabling aspiring young workers to step into their careers with vigor."
Gaxi is committed to creating a society where young individuals do not have to forsake their dreams. By revolutionizing the flow of finances related to scholarships, they promote accessibility and foster an environment in which ambitious youth can lead societal changes.
Company Overview:
Name: Gaxi, Inc.
CEO: Ryosuke Matsubara
Headquarters: 1-1-1 Nishishinbashi, Minato-ku, Tokyo, 10F WeWork Hibiya Fort Tower
Established: March 2019
Capital: 100 million yen (as of March 2025)
Business: Scholarship-related DX promotion, information provision, scholarship establishment support
Website: gaxi.co.jp
Seeds and Growth is a consulting firm focused on new graduate recruitment. They believe that every company possesses unique value beyond mere recognition, revenues, or brand prestige. Their mission is to facilitate recruitment success for each of their partner businesses.
Company Overview:
Name: Seeds and Growth Co., Ltd.
CEO: Hidetaka Kawamoto
Headquarters: 2-4-9 Ningyocho, Chuo-ku, Tokyo, 4F Ningyocho Futaba Building
Established: July 2010
Capital: 9.9 million yen
Employees: 15 (excluding executives as of June 2025)
Business: Tailored new graduate recruitment consulting services addressing client recruitment challenges
Website: seeds-and-growth.co.jp
The motivation behind this initiative stems from SAG's vision of creating a society where everyone can work with enthusiasm, combined with Gaxi's mission to ensure that young people do not abandon their dreams. Together, they have developed a service that genuinely aims to provide support for students, recognizing the struggles many face in the current economic climate.
Challenges in the Current Landscape
In Japan, the stagnant average income, along with escalating living costs and tuition fees, has forced approximately half of all students to rely on scholarships. Gaxi's analysis reveals that while the annual cost of higher education is around 16 trillion yen, scholarships amount to only 1.6 trillion yen, covering just 10% of the need. Multiple factors, including economic and social conditions, lead many young people to abandon their aspirations. Furthermore, the pressures of balancing part-time jobs with internships often restrict students from engaging in vital career opportunities.
Meanwhile, businesses face their own dilemma in this tight job market. They are struggling to attract students who might be genuinely interested in their companies. Issues such as brand recognition disparities, industry prestige variations, and vague job descriptions complicate the recruitment process, forcing organizations to rely heavily on expensive recruitment services. As a result, many companies find themselves stuck in a loop of rising recruitment costs and an increasing dependency on these services.
To address these issues, SAG aimed to create a mechanism that allows businesses to connect with students while simultaneously supporting the younger generation. The innovative concept behind this collaboration blends SAG's pioneering recruitment event, the 'College Type Event (R)', with Gaxi's bespoke scholarship establishment service, 'Shin Scholarship'. By redirecting funds typically spent on recruitment services, companies can provide targeted support directly to students, helping to build a broader pool of prospective hires.
What is the 'College Type Event (R)'?
The 'College Type Event (R)', developed by SAG, serves as an industry-first initiative designed to prevent mismatches between companies and students. It acts as a neutral third party promoting the benefits of businesses while alleviating student concerns. It creates an invaluable venue for new graduates, lacking professional experience, to nurture essential knowledge and objective decision-making criteria when considering potential employers. The event has gained considerable traction, marking a dramatic increase in participation, with the number of events rising by approximately 15 times since its inception four years ago.
Check out the College Type Event (R) official page
Understanding 'Shin Scholarship'
'Gakuai's 'Shin Scholarship' represents a unique initiative allowing sponsors wishing to establish scholarships to turn their aspirations into reality. It encompasses the complete process from formulation to management, aiming to minimize the effort involved in creating and operating a scholarship program while maximizing support flexibility. The number of established 'Shin Scholarships' has surged, growing nearly 50 times year-over-year as more individuals and organizations contribute.
For more information on Shin Scholarship, view the press release here
Overview of the New Service
This innovative service enables companies to become scholarship sponsors and connect with students (who express interest) through the 'College Type Event (R)'. The selection process leads to the provision of merit-based scholarships, with Gaxi overseeing everything from scholarship creation and promotion to evaluation and disbursement to recipients.
Benefits for Students
- - Participation in the 'College Type Event (R)' offers fresh perspectives on industry and company selection.
- - Students gain opportunities to view their future and the concept of work through a positive lens.
- - Financial support manifests through scholarship provisions.
Benefits for Companies
- - As scholarship sponsors, companies can directly connect with students they aspire to support through custom scholarship designs.
- - This initiative drastically reduces the costs and management burdens associated with scholarship creation and administration.
- - It also fosters brand exposure to students, reinventing opportunities for engagement.
Stakeholders' Comments
Ryosuke Matsubara, CEO of Gaxi Inc.: "Through scholarships, we aim to support the brave challenges undertaken by young people. The collaboration with Seeds and Growth represents a pivotal next step for students, empowering them to adopt positive views about work and enhance their connections with society. We are determined to officially construct a framework where the aspirations of businesses illuminate the paths of students, fostering a society where no one has to relinquish their dreams."
Hidetaka Kawamoto, CEO of Seeds and Growth Co., Ltd:: "Our vision is to create an environment where all companies, regardless of size or recognition, can successfully engage students. Understanding the opportunity losses faced by students due to economic constraints is crucial. This initiative aims to establish a trifecta of mutual benefits for companies, students, and society, enabling aspiring young workers to step into their careers with vigor."
About Gaxi Inc.
Gaxi is committed to creating a society where young individuals do not have to forsake their dreams. By revolutionizing the flow of finances related to scholarships, they promote accessibility and foster an environment in which ambitious youth can lead societal changes.
Company Overview:
Name: Gaxi, Inc.
CEO: Ryosuke Matsubara
Headquarters: 1-1-1 Nishishinbashi, Minato-ku, Tokyo, 10F WeWork Hibiya Fort Tower
Established: March 2019
Capital: 100 million yen (as of March 2025)
Business: Scholarship-related DX promotion, information provision, scholarship establishment support
Website: gaxi.co.jp
About Seeds and Growth Co., Ltd.
Seeds and Growth is a consulting firm focused on new graduate recruitment. They believe that every company possesses unique value beyond mere recognition, revenues, or brand prestige. Their mission is to facilitate recruitment success for each of their partner businesses.
Company Overview:
Name: Seeds and Growth Co., Ltd.
CEO: Hidetaka Kawamoto
Headquarters: 2-4-9 Ningyocho, Chuo-ku, Tokyo, 4F Ningyocho Futaba Building
Established: July 2010
Capital: 9.9 million yen
Employees: 15 (excluding executives as of June 2025)
Business: Tailored new graduate recruitment consulting services addressing client recruitment challenges
Website: seeds-and-growth.co.jp
Topics People & Culture）
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