#Japan #Tokyo #Advertising #Metaverse #Ad-Virtua

Ad-Virtua Unveils Regional Advertising Feature in Metaverse

Ad-Virtua Inc., based in Kita, Tokyo, led by CEO Seitaro Mizuno, has recently announced an exciting new feature on its metaverse advertising platform, Ad-Virtua. This feature allows advertisers to deliver region-specific advertisements based on user location, thus significantly enhancing the effectiveness of local promotions in the virtual space.

Ad-Virtua has built an innovative system that integrates seamlessly into more than 400 titles across mobile applications and browser games. Unlike traditional web and video ads, Ad-Virtua’s interactive advertising formats respond to user behaviors and gaze within 3D environments, maximizing engagement and brand awareness.

Revolutionizing Local Promotions

With the recent addition of the regional targeting feature, advertisers can now utilize user location data to deliver customized advertising creatives tailored for specific regions. This represents a significant leap for local governments, small businesses, and brands focused on area marketing, enabling them to extend their promotional efforts into the virtual realm effectively.

For instance, users in Tokyo can view ads related to local events and campaigns, while those in the Kansai region might receive information about products specific to their area. This refined targeting capability marks a departure from the previous one-size-fits-all approach, making ad delivery more relevant and effective.

Utilizing estimated locations based on user connection information, such as IP addresses, Ad-Virtua ensures a respectful approach toward user privacy while delivering these localized advertisements. Looking ahead, the company plans to enhance its offerings by introducing effectiveness measurement based on regional performance data and developing more comprehensive location-based reporting features.

Commitment to Innovation and Flexibility

Ad-Virtua is committed to meeting the diverse needs of advertisers through flexible delivery options and enhancing the value of advertising within the metaverse space. The company is continuously innovating, ensuring that its platform remains at the forefront of technology and advertising potential in virtual environments.

Company Overview

Ad-Virtua Inc.
CEO: Seitaro Mizuno
Founded: August 2022
Location: 2-47-8 Akabane, Kita, Tokyo 303 Daikoku Building
Website: Ad-Virtua Corporation

Business Activities: Development and operation of the Ad-Virtua metaverse advertising platform, consulting and contracting for gaming app and metaverse development.

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