Amir Mustafa Takes Over as CEO of B&B HOTELS USA to Drive Expansion

Amir Mustafa Appointed as CEO of B&B HOTELS USA

In a significant leadership change, B&B HOTELS USA has announced the appointment of Amir Mustafa as its new Chief Executive Officer. This transition comes as Valerio Duchini steps into the role of CEO for Western Europe, marking a pivotal moment for both leaders and the company itself.

Amir Mustafa, with a storied career spanning over 25 years in the hospitality industry, brings a wealth of experience to the role. His previous positions include several leadership roles at Extended Stay America, culminating in his tenure as Senior Vice President of Operations at Aimbridge Hospitality. This impressive background underscores his ability to harness strategic vision and operational excellence.

At 57 years old, Mustafa is not only a graduate of Ain Shams University but also holds credentials from the esteemed executive education program at Harvard Business School. His appointment is viewed as a strategic move for B&B HOTELS as it seeks to strengthen its foothold in the American market, which has been experiencing rapid growth and opportunities.

Fabrice Collet, Chairman of the B&B HOTELS Group, expressed enthusiasm about Mustafa’s arrival, highlighting that his expertise in promoting operational excellence, optimizing revenue streams, and ensuring customer satisfaction will be crucial in leading B&B HOTELS USA toward its growth ambitions. Collet believes that Mustafa will seamlessly integrate into the company’s culture and values, which revolve around empathy, integrity, inclusion, simplicity, and continuous improvement.

B&B HOTELS, originally founded in France in 1990, has emerged as one of Europe’s leading economical hotel groups. With 887 hotels across 17 countries, including Brazil and the USA, the brand has doubled its size since 2019, illustrating its aggressive expansion strategy. Positioned firmly in the value-for-money segment, B&B HOTELS is committed to delivering quality and comfort to its customers at competitive prices.

Under Mustafa’s leadership, the company aims to enhance its brand presence in the U.S. and is set to embark on renovating its five existing hotels, ensuring that guest satisfaction remains a priority. This aligns with B&B HOTELS’ mission to meet growing consumer expectations for quality service within the hospitality domain.

Furthermore, the company is emphasizing its commitment to Corporate Social Responsibility by achieving sustainability certification from SOCOTEC. This initiative showcases B&B HOTELS' dedication to implementing environmentally sound practices and fostering a positive social impact through its operations.

Goldman Sachs, a major stakeholder in the company since 2019, has backed B&B HOTELS' ambitious plans. As the hospitality landscape evolves, Amir Mustafa's proven capability in driving growth, paired with the robust support of a strong investment partner, positions B&B HOTELS for a successful future.

The journey ahead for B&B HOTELS USA under Amir Mustafa is poised to be an exciting one, as he leads the brand toward new horizons, fueling growth and fortifying its commitment to customer satisfaction, all while adhering to sustainable practices. With a rich foundation and a refreshing leadership approach, B&B HOTELS eagerly anticipates the benefits his expertise will bring to the organization as it solidifies its place in the competitive hospitality market.