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InterMedia Group Appoints David Nyurenberg as VP, Digital

On June 3, 2025, InterMedia Group of Companies (IMGC) heralded a new chapter in its evolution with the strategic appointment of David Nyurenberg as Senior Vice President, Digital. This move is pivotal as it escalates IMGC's leadership in the fast-expanding realm of Connected TV (CTV), programmatic advertising, and AI-driven media strategies.

A Crucial Timing for the Industry

As the CTV advertising sector is forecasted to exceed $40 billion by the end of 2025, advertisers are grappling with core challenges like fragmentation, signal loss, and performance measurement. Nyurenberg’s expertise arrives at a critical juncture, empowering IMGC to tend to these challenges by leveraging advanced AI solutions that promise to reshape media buying and analytics operations.

Leading AI Transformation in Media

In his role, Nyurenberg is set to spearhead an ambitious initiative aimed at harmonizing linear and digital media approaches. His vision includes executing an agency-wide AI orchestration layer that will transform the antiquated processes of TV planning, buying, and measurement. By incorporating machine learning and automation, every client interaction will benefit from improved capabilities—ranging from upfront buying strategies to real-time performance analysis.

With extensive experience across the advertising spectrum, Nyurenberg has previously enabled Fortune 500 brands to elevate their streaming campaigns, effectively using machine learning for enhanced media buying and accountability in performance metrics. Before joining IMGC, he held the position of Director of Digital Video Product and Innovation at Rain the Growth Agency and founded Valor Digital, where he designed data solutions for top-tier global marketers such as Reckitt Benckiser, WPP, and Edelman.

A Voice of Authority in Digital Advertising

Nyurenberg is not new to the spotlight; he is acknowledged as a thought leader in the digital advertising landscape, often cited in notable publications such as Adweek, Digiday, and AdExchanger. He frequently graces industry conferences as a speaker, sharing insights on CTV, AI integration in media, and the latest in programmatic innovation. His dedication to advocating for greater transparency and accountability continues to influence best practices in the industry.

"I am thrilled to join an agency that enjoys over 50 years of trust and recognition, especially as we navigate seismic changes in the media ecosystem," said Nyurenberg. "My mission will center on developing the tools, frameworks, and strategies that not only position InterMedia at the forefront of TV advertising but also empower our clients with the insights and agility required to thrive in an environment where data, creativity, and AI converge."

IMGC's Vision for Future

Nyurenberg’s onboarding represents not just a new individual on board; it epitomizes IMGC’s serious commitment to merging television and technology. It speaks volumes about their aspiration to redefine what a modern media agency should embody. Through innovative strategies, IMGC aims to provide clients unparalleled support in a rapidly evolving advertising landscape.

About InterMedia Group of Companies

The InterMedia Group of Companies, a billion-dollar+ entity, has carved its niche by innovatively marrying performance-driven strategies with unparalleled brand-building techniques. Since its inception in 1974, the organization has evolved to offer holistic media solutions through a network of specialized divisions that cover every facet of contemporary marketing—ranging from media planning and analytics to creative production and technological advancements.

IMGC excels in orchestrating accountable, data-centric campaigns that yield measurable results across a multitude of media channels. Its various, synergistic divisions, such as InterMedia Advertising®, InterMedia Interactive®, and MediaPoint Network®, collectively contribute to its reputation for delivering cutting-edge media solutions. For more information regarding IMGC and its initiatives, visit www.im.agency.