#United States #Charlotte #Basware #invoice management #Kira Mondrus

Basware's New Chapter with CMO Appointment

Basware, a recognized leader in Invoice Lifecycle Management, has recently made headlines with the appointment of Kira Mondrus as its new Chief Marketing Officer. Her extensive background in B2B technology marketing, paired with her strategic insights from the SAP ecosystem, positions her to significantly enhance Basware's growth trajectory.

Who is Kira Mondrus?

Kira Mondrus brings over two decades of experience in steering go-to-market campaigns for rapidly expanding tech firms. She previously held senior leadership roles at notable companies, successfully driving their marketing strategies and resulting in impressive revenue growth. At her last position with Tricentis, she played a pivotal role in scaling the company’s revenue from $13 million to an extraordinary $500 million.

Mondrus's expertise in the SAP domain lends her an insightful perspective as Basware gears up for a transformational period prompted by the impending 2027 S4/Hana migration deadline. Businesses are now reassessing their technological frameworks and processes with an eye toward optimization and impactful results — a shift that highlights the need for a reliable partner like Basware.

Strategic Vision for Basware

Upon her appointment, Mondrus expressed her enthusiasm about joining Basware, stating, "The transformation happening across the SAP ecosystem presents an enormous opportunity for Basware and its customers." Her commitment to amplifying Basware's value proposition will be crucial in guiding customers through their technological transitions and to derive maximum benefits from their invoice processing systems.

CEO Jason Kurtz remarked on the strategic alignment of Mondrus's experience with the company's ambitious goals. He emphasized that her proficiency in enterprise SaaS marketing and her experience with renowned systems integrators like Accenture and Deloitte complement Basware's aspirations. Kurtz stated, "AI is redefining every industry, perhaps none more profoundly than finance. Basware is at the forefront of this transition, with aggressive goals to increase our brand presence and capitalize on market opportunities."

Growth and Innovation Amid Change

As Basware continues to distinguish itself in the Invoice Lifecycle Management space, the company is poised for significant growth. The appointment of Mondrus is a strategic move that seeks to leverage her expertise to drive innovation and growth. The marketplace is evolving, and with over half of enterprises still navigating the transition to new technologies, Basware aims to be the trusted partner in this journey, enabling organizations to navigate challenges efficiently.

Conclusion

With Kira Mondrus at the helm of marketing, Basware is positioning itself not just to maintain its status as a leader in the industry but to emerge as a catalyst for change in how businesses manage their financial processes. As they embrace new technologies, Basware’s commitment to automation and process optimization will likely resonate throughout the market, ensuring that they remain indispensable to finance leaders across the globe.

About Basware

Basware offers a unique blend of automation and expertise that empowers finance leaders in global enterprises. By streamlining complex invoice procedures, Basware ensures that organizations stay compliant with regulatory changes while significantly enhancing efficiency. Through their advanced AP automation platform, Basware supports the largest AP departments worldwide, processing over 220 million invoices annually. Its promise remains clear: "Now it all just happens."