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Lexus and Universal Pictures Reunite for 'Experience OZMAZING'

Lexus has once again joined forces with Universal Pictures for their latest project, "Wicked: Forever," which is eagerly anticipated to hit theaters on November 21, 2025. This partnership follows the global success of last year's "Wicked," which not only enchanted audiences but also broke box office records, establishing itself as the highest-grossing Broadway adaptation in cinematic history.

As part of this collaboration, Lexus has launched a comprehensive 360-degree marketing campaign, introducing a vibrant 30-second television spot titled "Magic in the Air." This personalized advertisement features acclaimed filmmaker Jon M. Chu, his wife Kristin, and their daughter Stevie Sky Chu, who was born on the same day that the first "Wicked" premiered in Los Angeles. The spot takes viewers on a whimsical journey through the Emerald City as the family enjoys a ride in the Lexus LX 2025 while the emotional anthem from the film, "For Good," plays on the vehicle's multimedia system. The advertisement concludes with Lexus’s tagline inspired by the film, encouraging all to "Experience OZMAZING."

According to Lisa McQueen, senior marketing manager at Lexus, “As a proud partner of 'Wicked: Forever', Lexus invites fans to experience the electrifying conclusion of this epic tale. For those seeking to embark on whatever adventure presents itself, the Lexus LX is the perfect vehicle for life's most magical moments.”

The campaign will span multiple media channels, featuring a blend of branded social content and sponsorship for the film's premiere in New York City. The commercial will air across various platforms, including Peacock, YouTube, and Amazon, from October 13 to December 4, 2025.

"Wicked: Forever" promises to offer an emotional and thrilling conclusion to the beloved storyline, continuing with characters Elphaba, played by Oscar nominee Cynthia Erivo, and Glinda, portrayed by Oscar nominee Ariana Grande. As their lives take unexpected turns with the arrival of a girl from Kansas, the story encourages these magical figures to unite in a bid to transform themselves and the world of Oz forever.

Lexus has built a reputation for crafting luxury vehicles that excite and inspire, beginning its journey in 1989 with a mission to achieve perfection. The brand has evolved its lineup to meet the needs of luxury customers in over 90 countries, ensuring high expectations are met for performance, design, and technology.

With a commitment to sustainability, Lexus leads the way in hybrid luxury cars, boasting seven models featuring the Lexus Hybrid Drive. The automaker is dedicated to providing visionary experiences to their clientele of luxury-focused consumers.

Universal Pictures has become synonymous with blockbuster entertainment, and with "Wicked: Forever," the studio aims to create a culturally impactful cinematic experience. The film marks an end to the untold stories of the witches from Oz, directed by Jon M. Chu, ensuring audiences will be left captivated by this enchanting franchise.

To learn more about the Lexus LX, visit www.lexus.com/lx, or get the latest updates from the Lexus Press Room.