Zenni Optical and Monster Jam® Forge Exciting New Partnership for Eyewear
Zenni Optical and Monster Jam Partnership
In a significant development for both the eyewear and motorsport worlds, Zenni Optical has recently announced a multi-year partnership with Monster Jam®, the beloved motorsport event known for its high-octane performances and family-friendly atmosphere. This collaboration marks Zenni's inaugural venture into the exhilarating realm of motorsports, officially designating the eyewear brand as the Official Eyewear Partner of Monster Jam.
A Family-Centric Initiative
Monster Jam has consistently captured the hearts of fans around the globe with its thrilling races and larger-than-life truck competitions. The event showcases world-class athletes battling it out on expertly designed dirt tracks during over 350 live events each year. Most notably, a large portion of Monster Jam's audience consists of families, making this partnership an ideal opportunity for Zenni Optical to promote its mission of providing stylish, affordable eyewear, particularly for children and families.
“Monster Jam is unlike any other event; it creates thrilling experiences for fans of all ages,” said Robb Chiarini, Head of Partnerships, Licensing, and Events at Zenni Optical. He emphasized the importance of merging the excitement of Monster Jam with eye health education and stylish eyewear, tailoring products that cater to both children and adults alike.
Customizable Eyewear with Monster Jam Flair
With the introduction of a specially curated line of Zenni frames reflecting the vivid designs and themes inspired by Monster Jam, fans will be able to express their affinity for the sport. This eyewear collection will include options for both adults and children and offers customizable features including prescription and non-prescription lenses. Customers will also have choices for upgrades such as Blokz® blue light-blocking lenses, light-adaptive EyeQLenz, and polarized sunglasses—a perfect blend of functionality and style.
Additionally, Zenni's innovative OptiFlex glasses, which ensure a perfect and comfortable fit, will be available in designs inspired by fan-favorite Monster Jam trucks. “Partnering with Zenni allows us to connect with our millions of fans in a unique way. Monster Jam is about entertaining families, which aligns perfectly with Zenni's ethos of ‘Eyewear for everyone,’” said Jeff Bialosky, Senior Vice President of Global Partnerships and Licensing at Feld Entertainment, the producing company behind Monster Jam.
A Shared Vision for the Future
As the partnership unfolds, Zenni and Monster Jam are poised to make a lasting impact on families, bringing together stylish and affordable eyewear with the electrifying experience of live motorsport events. Zenni’s commitment to affordability has revolutionized the eyewear retail landscape since 2003. Offering a vast array of choices, Zenni remains focused on ensuring that everyone can find a pair of glasses that resonates with their personality and needs. By partnering with Monster Jam, Zenni reinforces its dedication to family values while promoting eye health awareness.
For more details on this exhilarating collaboration, visit Zenni’s official press platform. This partnership not only highlights Zenni Optical's growing influence in diverse markets but also champions the importance of eyewear in the realm of sports, making it exciting for fans and families everywhere.
In a significant development for both the eyewear and motorsport worlds, Zenni Optical has recently announced a multi-year partnership with Monster Jam®, the beloved motorsport event known for its high-octane performances and family-friendly atmosphere. This collaboration marks Zenni's inaugural venture into the exhilarating realm of motorsports, officially designating the eyewear brand as the Official Eyewear Partner of Monster Jam.
A Family-Centric Initiative
Monster Jam has consistently captured the hearts of fans around the globe with its thrilling races and larger-than-life truck competitions. The event showcases world-class athletes battling it out on expertly designed dirt tracks during over 350 live events each year. Most notably, a large portion of Monster Jam's audience consists of families, making this partnership an ideal opportunity for Zenni Optical to promote its mission of providing stylish, affordable eyewear, particularly for children and families.
“Monster Jam is unlike any other event; it creates thrilling experiences for fans of all ages,” said Robb Chiarini, Head of Partnerships, Licensing, and Events at Zenni Optical. He emphasized the importance of merging the excitement of Monster Jam with eye health education and stylish eyewear, tailoring products that cater to both children and adults alike.
Customizable Eyewear with Monster Jam Flair
With the introduction of a specially curated line of Zenni frames reflecting the vivid designs and themes inspired by Monster Jam, fans will be able to express their affinity for the sport. This eyewear collection will include options for both adults and children and offers customizable features including prescription and non-prescription lenses. Customers will also have choices for upgrades such as Blokz® blue light-blocking lenses, light-adaptive EyeQLenz, and polarized sunglasses—a perfect blend of functionality and style.
Additionally, Zenni's innovative OptiFlex glasses, which ensure a perfect and comfortable fit, will be available in designs inspired by fan-favorite Monster Jam trucks. “Partnering with Zenni allows us to connect with our millions of fans in a unique way. Monster Jam is about entertaining families, which aligns perfectly with Zenni's ethos of ‘Eyewear for everyone,’” said Jeff Bialosky, Senior Vice President of Global Partnerships and Licensing at Feld Entertainment, the producing company behind Monster Jam.
A Shared Vision for the Future
As the partnership unfolds, Zenni and Monster Jam are poised to make a lasting impact on families, bringing together stylish and affordable eyewear with the electrifying experience of live motorsport events. Zenni’s commitment to affordability has revolutionized the eyewear retail landscape since 2003. Offering a vast array of choices, Zenni remains focused on ensuring that everyone can find a pair of glasses that resonates with their personality and needs. By partnering with Monster Jam, Zenni reinforces its dedication to family values while promoting eye health awareness.
For more details on this exhilarating collaboration, visit Zenni’s official press platform. This partnership not only highlights Zenni Optical's growing influence in diverse markets but also champions the importance of eyewear in the realm of sports, making it exciting for fans and families everywhere.
Topics Entertainment & Media）
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