DICK'S Sporting Goods Launches Cookie Jar & A Dream Studios to Transform Sports Storytelling
On August 7, 2025, DICK'S Sporting Goods announced the establishment of a new in-house content and production studio called Cookie Jar & A Dream Studios. This initiative is focused on creating powerful, human-centric narratives centered around the world of sports. The studio's foundation rests on the firm belief that sports can effect change and foster community bonds, aiming to produce stories that inspire audiences well beyond the fields of play.
Cookie Jar & A Dream Studios seeks to position sports at the very heart of culture, highlighting the determination, victories, and setbacks inherent in each athlete's journey. As the studio puts it, sports embody stories of hope, resilience, and connection that resonate with people everywhere. With a vision to redefine sports storytelling, the studio aims to deliver content that remains impactful long after the final whistle has blown.
Although it has just launched, the legacy of DICK'S Sporting Goods in sports storytelling stretches back over a decade. The company's first feature documentary, "We Could Be King," was released in 2014 through its foundation and won an Emmy Award for Outstanding Sports Documentary—marking a noteworthy success for a consumer brand in this arena. More recently, DICK'S Sporting Goods further solidified its reputation as a serious documentary film producer by winning its second Sports Emmy for "The Turnaround," a documentary that chronicles the inspiring story of Philadelphia Phillies' superfan Jon McCann. This narrative encapsulates how McCann's efforts led to a remarkable standing ovation for shortstop Trea Turner, ultimately aiding the team's resurgence after facing significant challenges.
DICK'S Sporting Goods has built an impressive collection of sports documentaries over the last decade, with a catalog that includes five feature-length films and ten short-form or episodic documentaries. As Cookie Jar & A Dream Studios gears up for upcoming projects, the company emphasizes its commitment to sharing transformative stories from the world of sports that deserve to be told.
In a recent statement, Mark Rooks, the VP of Creative, Entertainment & Sponsorships at DICK'S Sporting Goods, remarked, "We believe that sports have the power to change lives. We've witnessed how many individuals have excelled and faced adversities in their sports careers. There are countless inspiring stories that need to come to light, and we are thrilled to showcase how individuals, teams, and communities are making an impact in sports, fostering unity and connection in so many ways."
As Cookie Jar & A Dream Studios officially launches, it coincides with the premiere of their new documentary titled "Big Dreams: The Little League World Series 2024," which explores the deep-rooted significance of one of America's most cherished youth sports events. The film zeroes in on Williamsport, Pennsylvania, the quaint town that has hosted this iconic tournament for nearly eighty years, capturing the spirit of competition, teamwork, and the emotional highs and lows experienced by young athletes from across the globe.
"Big Dreams" is a perfect illustration of the kind of narratives that Cookie Jar & A Dream Studios strives to produce, according to Rebecca Covington, the Senior Director of Creative Production at DICK'S Sporting Goods. "We are passionate about presenting these significant sports moments to fans, and we are excited about the many unforgettable stories that deserve our attention in the coming years."
The name of the studio, Cookie Jar & A Dream, pays homage to the origins of DICK'S Sporting Goods. In 1948, an ambitious 18-year-old named Dick Stack borrowed $300 from his grandmother's cookie jar to start a small bait-and-tackle shop in Binghamton, New York. By the late 1970s, his vision transitioned into the comprehensive sports retail giant we know today. This humble beginning continues to inspire the mission of Cookie Jar & A Dream Studios, as they aim to amplify the voices and narratives at the core of sports culture.
DICK'S Sporting Goods, founded in 1948, has cemented its place as a leading omni-channel retailer that not only provides high-quality sports gear and equipment but also inspires athletes and sports enthusiasts across various platforms. Moreover, the company actively pledges its support to youth sports programs, contributing millions of dollars to assist under-resourced teams and athletes through community initiatives like the Sports Matter program. To find out more about DICK'S Sporting Goods, its commitment to social initiatives, or career opportunities, you can visit their official website.
Cookie Jar & A Dream Studios seeks to position sports at the very heart of culture, highlighting the determination, victories, and setbacks inherent in each athlete's journey. As the studio puts it, sports embody stories of hope, resilience, and connection that resonate with people everywhere. With a vision to redefine sports storytelling, the studio aims to deliver content that remains impactful long after the final whistle has blown.
Although it has just launched, the legacy of DICK'S Sporting Goods in sports storytelling stretches back over a decade. The company's first feature documentary, "We Could Be King," was released in 2014 through its foundation and won an Emmy Award for Outstanding Sports Documentary—marking a noteworthy success for a consumer brand in this arena. More recently, DICK'S Sporting Goods further solidified its reputation as a serious documentary film producer by winning its second Sports Emmy for "The Turnaround," a documentary that chronicles the inspiring story of Philadelphia Phillies' superfan Jon McCann. This narrative encapsulates how McCann's efforts led to a remarkable standing ovation for shortstop Trea Turner, ultimately aiding the team's resurgence after facing significant challenges.
DICK'S Sporting Goods has built an impressive collection of sports documentaries over the last decade, with a catalog that includes five feature-length films and ten short-form or episodic documentaries. As Cookie Jar & A Dream Studios gears up for upcoming projects, the company emphasizes its commitment to sharing transformative stories from the world of sports that deserve to be told.
In a recent statement, Mark Rooks, the VP of Creative, Entertainment & Sponsorships at DICK'S Sporting Goods, remarked, "We believe that sports have the power to change lives. We've witnessed how many individuals have excelled and faced adversities in their sports careers. There are countless inspiring stories that need to come to light, and we are thrilled to showcase how individuals, teams, and communities are making an impact in sports, fostering unity and connection in so many ways."
As Cookie Jar & A Dream Studios officially launches, it coincides with the premiere of their new documentary titled "Big Dreams: The Little League World Series 2024," which explores the deep-rooted significance of one of America's most cherished youth sports events. The film zeroes in on Williamsport, Pennsylvania, the quaint town that has hosted this iconic tournament for nearly eighty years, capturing the spirit of competition, teamwork, and the emotional highs and lows experienced by young athletes from across the globe.
"Big Dreams" is a perfect illustration of the kind of narratives that Cookie Jar & A Dream Studios strives to produce, according to Rebecca Covington, the Senior Director of Creative Production at DICK'S Sporting Goods. "We are passionate about presenting these significant sports moments to fans, and we are excited about the many unforgettable stories that deserve our attention in the coming years."
The name of the studio, Cookie Jar & A Dream, pays homage to the origins of DICK'S Sporting Goods. In 1948, an ambitious 18-year-old named Dick Stack borrowed $300 from his grandmother's cookie jar to start a small bait-and-tackle shop in Binghamton, New York. By the late 1970s, his vision transitioned into the comprehensive sports retail giant we know today. This humble beginning continues to inspire the mission of Cookie Jar & A Dream Studios, as they aim to amplify the voices and narratives at the core of sports culture.
DICK'S Sporting Goods, founded in 1948, has cemented its place as a leading omni-channel retailer that not only provides high-quality sports gear and equipment but also inspires athletes and sports enthusiasts across various platforms. Moreover, the company actively pledges its support to youth sports programs, contributing millions of dollars to assist under-resourced teams and athletes through community initiatives like the Sports Matter program. To find out more about DICK'S Sporting Goods, its commitment to social initiatives, or career opportunities, you can visit their official website.
Topics Entertainment & Media）
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