#China #Shanghai #beverage trends #FHC Shanghai #Global Trade Show

Unprecedented Opportunities at FHC 2025

The upcoming FHC Shanghai Global Food Trade Show marks its 28th edition, scheduled from November 12 to 14, 2025, at the Shanghai New International Expo Centre (SNIEC). This event is recognized as Asia's premier commercial platform for food and beverage products. Organized by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., it promises to connect over 3,000 exhibitors from more than 100 countries with upwards of 180,000 professional buyers.

A Boost for Global Engagement with Visa Exemption

The introduction of China's visa exemption policy greatly enhances global participation, allowing international visitors to attend FHC2025 without the need for a visa. This initiative, applicable to 54 countries, including key European and Asian markets, enables professionals to stay for up to 15 days. Exemptions facilitate expedited entry for exhibitors, ensuring smooth arrivals at Shanghai and other major ports within 24 hours through provided invitations.

Spotlight on Beverage and Tea Innovations

Covering an extensive area of 200,000 square meters, FHC2025 will focus on 15 key product categories, particularly emphasizing innovative beverage and tea offerings. Building on the success of the previous year's event, which attracted 171,828 visitors and over 3,000 exhibitors from 50 countries, numerous international pavilions from countries such as Japan, Singapore, Australia, Spain, EU, and USA have confirmed their presence. This year promises to vividly illuminate global innovations in the beverage sector through various contests and forums dedicated to drinks, coffee, and chocolate, showcasing creativity and insights from brand founders and industry experts.

Direct Access to Top Buyers and Industry Leaders

The FHC2025 Hosted Buyer Program aims to connect high-quality exhibitors with pre-qualified professional buyers, including distributors, franchisers, and importers. Through pre-scheduled exclusive individual meetings, the program promotes efficient channel optimization, product selection, and meaningful partnerships. Major beverage brands like MIXUE, CHAGEE, LELECHA, HEYTEA, Chabaidao, and A Little Tea will participate, offering invaluable networking opportunities. Notably, attendees will gain access to influential decision-makers, including representatives from significant entities like the Pan Pacific Hotel Group and the Malaysian Chain Association, alongside other food and beverage associations and hospitality groups.

This arrangement facilitates over 50 customized meetings with key buyers from five-star hotels, restaurant chains, and importers, dramatically reducing communication costs and streamlining sourcing processes, thereby nurturing long-term collaborative opportunities.

Join Us in Shanghai

With such a rich array of offerings and engaging opportunities, FHC2025 is poised to be an unmissable event for beverage enthusiasts and industry stakeholders. We are excited to welcome you at the SNIEC in November! For inquiries about booth participation, reach out via email at [email protected] For media cooperation and buyer program details, contact [email protected]