#United States #New York #Independent Artists #UnitedMasters #EVEN

UnitedMasters and EVEN: A New Era for Independent Artists

In an innovative move to enhance the music industry, UnitedMasters and EVEN have collaborated, creating new opportunities for independent artists to connect with their fans beyond conventional streaming methods. This partnership, which was formally announced on April 24, 2025, aims to empower artists by allowing them not only to distribute their music but also to build a more intimate relationship with their audience.

The collaboration highlights the strengths of both platforms. UnitedMasters is renowned for its music distribution services and unique marketing solutions, while EVEN excels at facilitating direct-to-fan sales and nurturing authentic fan connections. By leveraging each other's capabilities, this partnership presents a holistic approach for artists to truly capitalize on their creative endeavors and financial potential.

Enhancing Fan Connections

As Linnea Sundberg, VP of Corporate Development at UnitedMasters, stated, “Direct-to-fan platforms allow artists to build real, authentic relationships with their audiences.” The focus is shifting from merely providing content to establishing deeper connections with fans. EVEN's model allows artists to create personal engagements where they can share exclusive content and experiences, leading to more solidified relationships with their fanbase.

With this partnership, artists associated with UnitedMasters are granted immediate access to EVEN’s platform, bypassing the waitlist for membership. They can now benefit from several key features:

• - Direct Music Sales: Artists can sell music directly to their fans prior to its official release on streaming platforms.
• - Daily Payments: Artists receive their earnings daily in their preferred currency, providing financial flexibility and immediate rewards for their creativity.
• - Ownership of Fan Data: Artists gain access to first-party data about their audience, enabling personalized marketing strategies and effective community engagement.
• - Community Building: Advanced tools are available for artists to directly engage with and manage their fan communities.
• - Marketing Support: Selected artists will receive tailored marketing assistance to amplify their releases.
• - Custom Experiences: Through EVEN Studio, artists can design unique experiences that foster transactions and connections with fans.

A Testament to Success

The potential of this partnership is already being realized by artists who have embraced EVEN's platform. A notable example is Grammy Award-winning artist Raheem DeVaughn, who in his first year on EVEN significantly boosted his earnings by selling directly to over 1,000 fans. Similarly, other artists like Casey Veggies and Serayah have leveraged both platforms to enhance their music careers and deepen their fan interactions, demonstrating the tangible benefits of this combined approach.

Kiimmy Crawford, a rising singer-songwriter, expressed how impactful EVEN has been, stating, “EVEN has been such a helpful platform to assist me in achieving my career goals and milestones. It allows me to develop relationships and reach people across the globe.” Her success illustrates how this partnership is not just about sales, but about building a sustainable artistic identity.

A Bright Future for Artists

As Mag Rodriguez, CEO of EVEN, puts it, “Our partnership with UnitedMasters represents the next evolution in artist empowerment.” The collaboration signifies a step forward in creating a self-sustaining ecosystem for independent musicians by enhancing their ability to connect authentically with their fans.

With both UnitedMasters and EVEN committed to reshaping the landscape for independent artists, this partnership is positioned to revolutionize how they monetize their artistry and strengthen their communities. Artists can now look forward to not just higher revenues but also richer interactions with their audience.

In a music industry that is continually evolving, this strategic alliance stands as a beacon for the future of independent artistry, offering the tools and opportunities needed to thrive in a competitive landscape.

For those interested in exploring the potential of this partnership, further information can be found on the official websites of UnitedMasters and EVEN.