Collaboration Between Harajuku Creator Shinako and Korean Hit Cartoon 'Secret Catch! Tinipin' Announced

Collaboration Announcement: Shinako x Secret Catch! Tinipin

In an exciting development, Lyric Co., Ltd., renowned for producing toys from the hit Korean IP "Secret Catch! Tinipin", has confirmed a collaboration with the exceptionally popular Harajuku creator Shinako. This unique partnership aims to unveil a series of collaborative merchandise starting in October, just in time for the festive season. The details of these highly anticipated items will be revealed at the Tokyo Toy Show, set to showcase Lyric's booth this year.

Who is Shinako?

Shinako has captured the hearts of many, particularly elementary school-aged children, and is known for her creative genius that resonates with the youth. Her YouTube channel, featuring delightful tunes such as "Shinako World" has accumulated a staggering 37.5 million views. With a total of approximately 1.5 billion views across her videos and social media platforms, where she boasts over 3.5 million followers, Shinako has become an undeniable force in the world of children’s entertainment. Her shop, "Baby Tapi Tokyo", located in Harajuku, has become a hotspot attracting families in droves, frequently resulting in long lines.

You can explore more about her creative works through her social media accounts:

About Secret Catch! Tinipin

"Secret Catch! Tinipin" is a vibrant 3D animation series that has been captivating audiences in South Korea since its debut in 2020. Currently, it is in its fifth season, and it has grown to engage a diverse audience that includes not just young children but also teenagers and even popular idols. In Japan, seasons 1 and 2 are available on various platforms, including the Kids Station channel and YouTube, capturing the attention of young viewers throughout the country.

The storyline follows Princess Romi from the magical land of Emotion Kingdom, whose peaceful life is disrupted when the antagonist Jenny, armed with the master key, unleashes chaos by sending key Tinipins to Earth. As the royal Tinipins, Wawapin, Nenepin, and Sosopin navigate their way through these challenges, they must join forces with Romi to restore order in both the mystic town and beyond.

Upcoming Collaborative Merch

From October, fans can look forward to an array of collaborative products featuring plush toys, mascots, accessories, and apparel. Pre-orders will be available through the Rakuten Lyric Toyshop from October 3rd.

Check it out here: Rakuten Lyric Toyshop

Tokyo Toy Show 2025

Moreover, the much-anticipated Tokyo Toy Show 2025, which kicks off on August 28, will see Lyric's booth (West 3-06) showcasing the exclusive Tinipin x 475 collaborative merchandise. Attendees will also have the chance to meet the main character, Hachupin, during designated times on public days, August 30 and 31.

Featured Merchandise

- Hachupin collaboration plush toy: ¥3,960 (tax included)
- Hachupin collaboration mascot: ¥2,420 (tax included)

About Lyric Co., Ltd.

Lyric Co., Ltd. is dedicated to providing children with dreams and hope through innovative and creative products. Founded in February 2012 and located in Taito, Tokyo, their primary business revolves around the planning, manufacturing, and sales of toys, stationery, and various goods. The company aims to deliver joy and comfort to both children and adults through its endeavors.